Article Results (Showing 1 - 10 of 14) RSS Alert
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Generate more referrals: to cultivate new business at little cost, try these top 10 techniques - Sales & Marketing - Industry Trend or Event
Generating new sales leads can be approached systematically and accomplished inexpensively. One way to proceed involves creating a referral reward...
Home Office Computing, 09/01/97 by Francy Blackwood · More from publication -
Compete using technology - includes related articles on Web site usage and nontechnical business strategies - Industry Trend or Event - Cover Story
The effective use of technology can help companies respond to market demands more quickly and effectively, which results in greater success....
Home Office Computing, 02/01/97 by Francy Blackwood · More from publication -
Cost Plus treks across America: eclectic retailer opening 35 units as it spreads east.(West Coast chain entering Midwest and Texas)
Home furnishings and accessories retailer Cost Plus Inc plans to open 35 stores in the Midwest and Texas in the next three years. The 53-store...
HFN: The Weekly Newspaper for the Home Furnishing Network, 10/21/96 by Blackwood, Francy · More from publication -
The big three: how they target department and specialty stores. (home textiles)(Brand Power Supplement)
Fieldcrest Cannon, WestPoint Stevens and Springs Industries have specific products that they market to specific department and specialty store...
HFN: The Weekly Newspaper for the Home Furnishing Network, 10/09/95 by Blackwood, Francy · More from publication -
Pizazz at point-of-purchase. (in-store merchandising of home textiles)(Brand Power Supplement)
In-store merchandising has become an important aspect of brand marketing for home textile manufacturers. Croscill has over 640 shops in department...
HFN: The Weekly Newspaper for the Home Furnishing Network, 10/09/95 by Blackwood, Francy · More from publication -
Retail outlook.(home textiles brand marketing)(Brand Power Supplement)
Brand names are important to retailers especially if the brand name promotes exclusivity and high quality. Many retailers do not believe that home...
HFN: The Weekly Newspaper for the Home Furnishing Network, 10/09/95 by Blackwood, Francy · More from publication -
Image advertising: bed and bath will be covered in expanded TV, print campaigns.(Brand Power Supplement)
Several home textile brands have increased their brand marketing with new advertising campaigns. Bed and bath manufacturers have not had extensive...
HFN: The Weekly Newspaper for the Home Furnishing Network, 10/09/95 by Blackwood, Francy · More from publication -
Marketing strategies: building brand equity from product to point of sale.(Brand Power Supplement)
Brand marketing requires a distinctive product that will encourage retailers to provide floorspace and consumers to purchase it. Distribution is...
HFN: The Weekly Newspaper for the Home Furnishing Network, 10/09/95 by Blackwood, Francy · More from publication -
The handheld equation: vacs add power, features, gift appeal.(Buyers' Guide to Handheld Vacuums)(includes related articles)
Handheld vacuum cleaner sales have remained stable during the 1990s, except during 1991 when a more prominent marketing campaign resulted in higher...
HFN: The Weekly Newspaper for the Home Furnishing Network, 09/25/95 by Blackwood, Francy · More from publication -
Name dropping. (home textile manufacturers seek to license fashion designers for new product lines)
Home textile manufacturers and retailers are eager to sign licensing agreements with big-name fashion designers, hoping to emulate the success of...
HFN: The Weekly Newspaper for the Home Furnishing Network, 04/10/95 by Blackwood, Francy · More from publication
