Article Results (Showing 1 - 4 of 4) RSS Alert
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Improve or perish
The days of lifetime employment in return for employee loyalty are over. The business environment has changed so much over the years that the...
Communication World, 02/01/97 by Frank Winston Wylie · More from publication -
A real look in the mirror - evaluating the field of public relations; includes related article - Section 1: Drawing from the Past to Build the Future
Public relations personnel need to assess the present state of the field to identify weaknesses and areas requiring change. One of the most...
Communication World, 01/01/92 by Frank Winston Wylie · More from publication -
Communicating for ethical change
Organizations can improve their image by communicating their ethical behavior to the public. Organizations should convince management of several...
Communication World, 12/01/90 by Frank Winston Wylie · More from publication -
Ethics: where do you stand? - includes a questionnaire on communication scruples
Research by California State University, Long Beach journalism professor Frank Winston Wylie examines ethics in college and university public...
Communication World, 05/01/89 by Frank Winston Wylie · More from publication
