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Staking Claim: Public Relations Leaders Needed to Shape CSR Policy

As organizational leadership increasingly appreciates the benefits that accrue from Corporate Social Responsibility, the need arises for a...
Public Relations Quarterly, 04/01/08 by Freitag, Alan R · More from publication
An analysis: New Hampsire primary coverage

This study shows that substantive issue coverage has not declined over a dozen primaries in this state, though coverage of issues has always lagged...
Newspaper Research Journal, 07/01/00 by Freitag, Alan R · More from publication
Dit dit dit -- dash dash dash -- dit dit dit: SOS for PR orthodoxy?

Asked to provide remarks recently concerning the impact of technology on public relations practice, I began as any good academic would with a...
Public Relations Quarterly, 01/01/99 by Freitag, Alan R · More from publication
How to measure what we do

It seems Moses was chairing a meeting with his key staff (the "dominant coalition") in the executive tent. While Moses was quite calm and relaxed,...
Public Relations Quarterly, 07/01/98 by Freitag, Alan R · More from publication
PR planning primer: Bite-sized morsels make it simple

Can you endure still another article on public relations planning? The literature is rife with howto guides on this most challenging and necessary...
Public Relations Quarterly, 04/01/98 by Freitag, Alan R · More from publication

Staking Claim: Public Relations Leaders Needed to Shape CSR Policy