Article Results (Showing 1 - 10 of 29) RSS Alert
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TO Tips for Writing Productive E-mail Copy.(Brief Article)
THE HOW-TO'S of writing effective e-mail advertising copy are evolving, as with everything else on the Internet. And while e-mail copy has major...
Target Marketing, 11/01/01 by FRIESEN, PAT · More from publication -
BEAT THE CLOCK.
GET YOUR MAILING NOTICED IN THREE SECONDS WHAT IS YOUR competition in the mailbox? Personal letters? Bills? Other direct mail advertising?...
Target Marketing, 10/01/01 by FRIESEN, PAT · More from publication -
Creative Tricks of the Trade.(marketing)
THE ALICE WIENS APPROACH TO WRITING COPYu AND OTHER TIPS TO TEST Contrary to popular belief, direct response creative...
Target Marketing, 08/01/01 by FRIESEN, PAT · More from publication -
Reel 'Em In.(tips on business-to-business marketing)(Brief Article)
SIX ELEMENTS OF SUCCESSFUL B-TO-B LEAD-GENERATION FULFILLMENT KITS YOU'VE GOT YOUR PROSPECTS' ATTENTION. Your job now is to guide them...
Target Marketing, 06/01/01 by FRIESEN, PAT · More from publication -
THREE-PART Harmony.(direct mail, electronic mail, website marketing synergy)
HOW TO CREATE SYNERGY AMONG YOUR DIRECT MAIL, E-MAIL AND WEB SITE MARKETING STRATEGIES MORE THAN 51 percent of all U.S. households now have...
Target Marketing, 05/01/01 by FRIESEN, PAT · More from publication -
"Hey, I Was Wondering".(frequently asked questions about direct marketing)
ANSWERS TO SOME OF DIRECT MARKETING'S MOST FREQUENTLY ASKED QUESTIONS IF YOU'RE NEW to direct marketing, or you answer many queries from...
Target Marketing, 02/01/01 by FRIESEN, PAT · More from publication -
How to Select the Right Freelance Copywriter.
WORK TOGETHER AS A TEAM AND YOU'LL GET THE MOST FOR YOUR MONEY BEFORE I START giving advice about selecting and using professional freelance...
Target Marketing, 10/01/00 by FRIESEN, PAT · More from publication -
How to Beat Your Control.(direct response advertising testing)(Brief Article)
27 CREATIVE IDEAS TO TEST WHAT MAKES DIRECT response copywriters and art directors different? Two things. First, direct response...
Target Marketing, 09/01/00 by FRIESEN, PAT · More from publication -
365 Days a Year.(retail industry, gifts, promotions)(Brief Article)
HOW TO ENCOURAGE YEAR-ROUND GIFT-GIVING PURCHASES Do you MAKE 80 percent of your sales during the last two months of the year? Would you...
Target Marketing, 06/01/00 by FRIESEN, PAT · More from publication -
DIRECT MAIL ON A SHOESTRING.
HOW TO GET MORE BANG FOR YOUR BUCK IT'S A FACT. Creating and producing direct mail advertising normally is not cheap. But does that mean you...
Target Marketing, 05/01/00 by FRIESEN, PAT · More from publication
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