Article Results (Showing 1 - 10 of 10) RSS Alert
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Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner).(advice for starting your own direct marketing company)
WHEN I STARTED in direct marketing, it didn't occur to me that I would ever become a direct marketing entrepreneur. My first job was in...
Target Marketing, 12/01/01 by Geller, Lois K. · More from publication -
Back to School.(effective strategies for direct marketing companies)
The Teacher Gets an Education at Direct Marketing Boot Camp OCCASIONALLY, A CLIENT will ask us to train its troops in direct marketing. It...
Target Marketing, 11/01/01 by GELLER, LOIS K. · More from publication -
Pinocchio was Here.(Column)
"O WHAT A TANGLED WEB WE WEAVE WHEN FIRST WE PRACTICE TO DECEIVE!" J. R. POPE (1990-1991) I AM ONE really lucky person. I just can't believe...
Target Marketing, 10/01/01 by GELLER, LOIS K. · More from publication -
How to Work Trade Shows.(tips for getting the most out of trade shows)(Brief Article)(Column)
Meet New People, See Old Friends and Get New Ideas AS YOU PROBABLY ARE getting ready for The Direct Marketing Association's October...
Target Marketing, 08/01/01 by GELLER, LOIS K. · More from publication -
Mail-Order Math.(Brief Article)(Statistical Data Included)
What you need to know before you get creative WHEN NEW CLIENTS come to our agency, they often will start a meeting by discussing creative...
Target Marketing, 07/01/01 by GELLER, LOIS K. · More from publication -
CATALOG HEAVEN.
I HAVE A BASKET that's the resting place of many direct mail pieces. There also are some old receipts, past issues of Readers' Digest and a good...
Target Marketing, 06/01/01 by GELLER, LOIS K. · More from publication -
GAME TIME.(techniques for effective direct mail marketing)(Brief Article)
PLAY THE "BE YOUR OWN CUSTOMER" GAME WHEN YOU LIVE every aspect of your business from your customers' perspectives, you can't help but...
Target Marketing, 05/01/01 by GELLER, LOIS K. · More from publication -
IN BED AND BUYING.(Brief Article)
I'VE BEEN SICK for three weeks with the dreaded flu. How do I pass the time? Daytime TV leaves a lot to be desired. CNN gets tedious, and Oprah...
Target Marketing, 04/01/01 by GELLER, LOIS K. · More from publication -
PRESENTATION SKILLS FOR CREATIVES...AND EVERYONE ELSE.(Brief Article)
I'M NOT VERY POPULAR lately. No one wants to talk to me. I've been calling friends and business colleagues to discuss speaking opportunities at...
Target Marketing, 02/01/01 by GELLER, LOIS K. · More from publication -
Your Best Customers: TREAT THEM WELL!(repeat customers deserve special treatment)(Brief Article)(Column)
THERE ARE SO MANY conferences, articles and books about CRM (Customer Relationship Management). It seems like all these marketers are learning...
Target Marketing, 01/01/01 by GELLER, LOIS K. · More from publication
- 5 Rules for Immediate Annuities
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- Best Credit Cards for You
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- 8 Phony 'Bargains' and Better Alternatives
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- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
