Article Results (Showing 1 - 10 of 49) RSS Alert
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BUSINESS 101: Marketing
Part one of our three-part "Business 101" series reveals how to build patient volume through effective marketing strategies. Marketing is a broad...
Optometric Management, 01/01/05 by Gailmard, Neil B · More from publication -
Part 2 of 2: business strategies for your dispensary; How to increase productivity, and make your dispensary a pillar in your practice.(PRACTICE MANAGEMENT)
There are many ways to define productivity in any business. The key indicators in an optical include unit sales of eyeglasses, number of patients...
Review of Optometry, 10/15/04 by Gailmard, Neil B. · More from publication -
Part 1 of 2: business strategies for your dispensary; Words like "sales" and "business" may make some O.D.s cringe. But not this one. He makes the case for using tried-and-true, conventional business strategies in the dispensary.
While optical dispensing is a strong aspect of our profession's heritage, it seems that its status is declining as our profession concentrates on...
Review of Optometry, 09/15/04 by Gailmard, Neil B. · More from publication -
Time to say farewell
A change in my priorities caused me to step down from my editorial position at Optometric Management. I accepted the position of chief optometric...
Optometric Management, 04/01/03 by Gailmard, Neil B · More from publication -
Doctors and business
o.d. to o.d. Why do so many optometrists have an aversion to the business aspects of practice? A side from my work in my own practice, I've spent...
Optometric Management, 03/01/03 by Gailmard, Neil B · More from publication -
Should patients have to ask?
od to old. Optional products abound in eye care. Do your patients know they exist? I remember a research study published in Contact Lens Spectrum...
Optometric Management, 02/01/03 by Gailmard, Neil B · More from publication -
Looking ahead
o.d. to o.d. Now is the time to set your goals for the year 2003 and beyond. This month's articles provide some ideas. Now that the holidays are...
Optometric Management, 01/01/03 by Gailmard, Neil B · More from publication -
Computer vision syndrome
Are we giving this condition enough attention? As optometrists, we've been aware of computer vision syndrome for a long time. Even before...
Optometric Management, 12/01/02 by Gailmard, Neil B · More from publication -
Pediatric eye care: Where do we stand?
Vision screenings are second best - a distant second. It is unique for an optometric journal to interview a world leader and renowned...
Optometric Management, 11/01/02 by Gailmard, Neil B · More from publication -
Contact lens practice in turmoil
o.d. to o.d. The specialty area that was once the darling of optometry faces many challenges today. Contact lens practice is quite controversial...
Optometric Management, 10/01/02 by Gailmard, Neil B · More from publication
