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Cayman Islands film is just fine, but no one will see it.
Byline: Bob Garfield Who has the better gig, do you suppose: film critic or ad critic? Wrong. We've done both, and ad criticism wins hands...
Advertising Age, 06/22/09 by Garfield, Bob · More from publication -
Palm's Pre spot is certainly striking but more of the same.
Byline: Bob Garfield Which review of the Pre launch ad would you like? Do you prefer the one that says the spot, from Modernista, Boston,...
Advertising Age, 06/08/09 by Garfield, Bob · More from publication -
This might be an ad that'll actually get click-through.(Randall Rothenberg's opinion on Apple Inc.'s advertisement)
Byline: Bob Garfield The next 600 words nominally review the latest Apple ad, but actually they represent more of a bone toss. The...
Advertising Age, 05/18/09 by Garfield, Bob · More from publication -
It's tired, it's been done before, and I couldn't stop watching it.
Byline: Bob Garfield A couple of weeks ago, here in this very space, we talked about an ad for Post Shredded Wheat that embodied a great...
Advertising Age, 05/11/09 by Garfield, Bob · More from publication -
Out-of-work copywriter bares all on savvy self-marketing site.(Viewpoint essay)
Byline: Bob Garfield This is maybe not the best time ever to be a copywriter. If you have a job, you will probably lose it within the next...
Advertising Age, 05/04/09 by Garfield, Bob · More from publication -
Room for improvement in Post's nonimprovement ad.
Byline: Bob Garfield Progress? You don't have to be a Luddite to understand that the concept is subjective. Just for instance:...
Advertising Age, 04/27/09 by Garfield, Bob · More from publication -
Domino's apology video isn't going to erase those images.(Domino's Pizza Inc.)
Byline: Bob Garfield Poor Domino's. It will be very difficult for anybody to order a sandwich or a pizza there for, say, the next 200...
Advertising Age, 04/20/09 by Garfield, Bob · More from publication -
"Bland' web effort is enough to make you lose your lunch.
Byline: Bob Garfield Some years back, we visited an extraordinary business in a city of 11 million people. This was a Chili's franchise, and...
Advertising Age, 04/13/09 by Garfield, Bob · More from publication -
Goodby does impossible, cures Comcast affective disorder.(Garfield's AdReview)(Goodby, Silverstein and Partners)
Byline: Bob Garfield Client walks into Goodby Silverstein & Partners, plops down a suitcase full of money. Says, "You have your choice of...
Advertising Age, 03/09/09 by Garfield, Bob · More from publication -
Latest Bravia ad measures up in scale but not in message.(Sony Corp)
Byline: Bob Garfield Sony and Fallon, London, are out with their latest advertacular on behalf of the Bravia line of TVs, and if you wish to...
Advertising Age, 03/02/09 by Garfield, Bob · More from publication
