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The brand is dead, long live the brand: with so much of what we buy now made in the same developing countries by workers on the same wages, do brands really matter anymore?
AT an automotive conference in Tokyo last year, Rolf Eckrodt, president and CEO of Mitsubishi Motors said, "excuse my language, but I think there's...
Japan, Inc., 04/01/04 by Gavin Blair · More from publication -
A long and winding road: this time of uncertainty for the automotive industry—often described as "the backbone of Japan"—as it navigates the future in an ultra-competitive global marketplace - Automotive Japan - adv
THE JAPANESE AUTOMOBILE INDUSTRY is one of the powerhouses of the world economy, employing one in 10 of the domestic workforce and earning vast...
Japan, Inc., 10/01/03 by Gavin Blair · More from publication -
Bricks and mortar and beyond: in a time of worldwide economic uncertainty, some investors are searching for safer options for their capital. Property has an inherently safe image and offers expanding and diversifying opportunities for investment. It is fi
The biggest financial investment many people will make in their rives will be their home. Although not all homeowners necessarily see it this way,...
Japan, Inc., 05/01/03 by Gavin Blair · More from publication -
Buzzing on brands: never has image made so much difference in business. From logos and corporate identity to consumer trust and perceived value, the buzzword is "brand" - Special Advertising Section; Advertising, PR and Branding
IN TODAY'S CORPORATE WORLD there is surely nothing as incorporeal and yet so crucial as a company's brand. Difficult to quantify but now...
Japan, Inc., 04/01/03 by Gavin Blair · More from publication -
Tokyo total FM: not a new funky radio station for the metropolis but the increasing demand for, and provision of, comprehensive facilities management services - Facilities Management: Special Advertising Section
MOST PEOPLE'S IDEA OF facilities management now extends beyond an outside team ensuring there is ample A4 in the copier and sufficient toner in the...
Japan, Inc., 02/01/03 by Gavin Blair · More from publication
