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Optometry's Jekyll and Hyde
It can be difficult to reconcile the different aspects of this profession. Some say our profession suffers from a split personality. At 9:00...
Optometric Management, 07/01/06 by Gerber, Gary · More from publication -
Why Don't O.D.s Make More?
Optometry is a top job, so why are the financial rewards so few? After eight years of college, perhaps a residency and surely lots of student...
Optometric Management, 06/01/06 by Gerber, Gary · More from publication -
How To Relocate A Practice
Planning ahead can help reduce the inevitable headaches and mishaps of moving your office. It's been said that one of the most stressful events...
Optometric Management, 06/01/06 by Gerber, Gary · More from publication -
Benchmark Your Office Tasks
Measuring office procedures can distinguish you from the competition. You probably do some degree of benchmarking and monitoring in your...
Optometric Management, 05/01/06 by Gerber, Gary · More from publication -
When It's Time to Buy an Edger
This two-piece system equals one full finishing lab. I've always said that if you're going to be in the business of optometry, you need two...
Optometric Management, 05/01/06 by Gerber, Gary · More from publication -
Getting The Little Things Done
Is it better to get your hands dirty or wait for staff to do it? There's a paper clip on the floor. The contact lens solution bottle is open....
Optometric Management, 04/01/06 by Gerber, Gary · More from publication -
Too Many Private-Pay Patients?
How you can create this "problem" in your own practice. Read the title again - it's not a misprint. There are more private-pay patients out...
Optometric Management, 03/01/06 by Gerber, Gary · More from publication -
profits from using daily disposable contact lenses with ocular allergy patients are nothing to sneeze at, The
One of the things I love most about being an optometric practice-building consultant is that our profession has so many different opportunity...
Optometric Management, 03/01/06 by Gerber, Gary · More from publication -
What Eye Care Patients Expect
Consumer focus groups reveal what doctors need to hear. A perennial maxim in management books about customer service is that service providers...
Optometric Management, 03/01/06 by Gailmard, Neil; Gerber, Gary; Hayes, Jerry; Ziegler, Dave · More from publication -
A Soup with Attitude
Advertising is one area where it pays to be repetitive. "M'm! M'm! Good!" -Yes, it's the Campbell's soup slogan and it's been used for more than...
Optometric Management, 02/01/06 by Gerber, Gary · More from publication
