Article Results (Showing 1 - 10 of 267) RSS Alert
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A package that hits dog owners where they live.(DM Notebook)
WHAM! POW! SOCKO! A newsletter DM package that really hits the prospect square between the eyes comes from The Whole Dog Journal. 1. The...
Newsletter on Newsletters, The, 08/19/09 by Goss, Fred · More from publication -
The sky is falling! The sky is falling! Or is it?(Editorial)(Brief article)
Without any disrespect to Chicken Little, I understand times are tough at USPS, but is that really a bad thing for newsletter publishers? ...
Newsletter on Newsletters, The, 08/19/09 by Goss, Fred · More from publication -
Was much of what we thought we knew about internet marketing wrong?(Marketing)
How has marketing newsletters on the internet changed from what we used to do? I don't have control packages from 20 years ago from established...
Newsletter on Newsletters, The, 05/05/09 by Goss, Fred · More from publication -
What to do about "the banana".(DM Notebook)(recession)
Thirty years ago the economist Alfred Kahn coined the term, "the banana," under pressure from his masters in the Carter administration (he was...
Newsletter on Newsletters, The, 05/05/09 by Goss, Fred · More from publication -
The never-ending story of copyright--this time mostly on the web.
Several current developments relate to the never-ending story of copyright and may affect newsletter publishers: 1. The U.S. Supreme Court...
Newsletter on Newsletters, The, 04/20/09 by Goss, Fred · More from publication -
Jim Grinstead keeps sports-venue engineers and architects in the know.(Publisher's profile)(Interview)
Jim Grinstead's path to newsletters was not atypical. He studied journalism in college, "Central Missouri State, now University of Central...
Newsletter on Newsletters, The, 04/20/09 by Goss, Fred · More from publication -
Marketing publications with a self-mailer.(DM Notebook)
Recently I've read that some publication marketers are having new success with self-mailers. And, if you count 24-page, 4-color magalogs,...
Newsletter on Newsletters, The, 04/20/09 by Goss, Fred · More from publication -
Add "online financial advisor" to Bill Donoghue's 30 years as newsletter editor, mutual funds guru, media star, and iconoclast.(Publisher's profile)(Interview)
I once heard a very successful newsletter publisher comment that, in all the meetings he had attended and all the stories of success he had...
Newsletter on Newsletters, The, 01/26/09 by Goss, Fred · More from publication -
New DM coalition wants to set standard for envirofriendly direct mail.(DM Notebook)(Green Marketing Coalition)
You know the critics will label the entire effort as merely another attempt to apply lip gloss to a pig,* but something called the Green...
Newsletter on Newsletters, The, 01/26/09 by Goss, Fred · More from publication -
Is e-mail (already) not what it used to be?(Marketing)
Is the luster coming off of results from marketing via e-mail? "Everything old was new at one time" (as the song doesn't quite have it)....
Newsletter on Newsletters, The, 12/31/08 by Goss, Fred · More from publication
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- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
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- Whose Recovery Is This?
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