Article Results (Showing 1 - 9 of 9) RSS Alert
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Effects of components of satisfaction on overall satisfaction in industrial markets
ABSTRACT ABSTRACT High levels of customer satisfaction are important to marketers as both offensive and defensive tools and are capable of...
Journal of the Academy of Business and Economics, 03/01/04 by Gregory M. Kellar · More from publication -
Effects of components of satisfaction on overall satisfaction in industrial markets.
ABSTRACT High levels of customer satisfaction are important to marketers as both offensive and defensive tools and are capable of creating a...
Journal of Academy of Business and Economics, 03/01/04 by Kellar, Gregory M.; Preis, Michael W. · More from publication -
Profiting from innovation strategy: the role of it initiatives and R&D.(research and development)
ABSTRACT Company-wide pursuit of innovation is a pivotal condition of survival in the new competitive environment where this pursuit exists...
Journal of Academy of Business and Economics, 01/01/04 by Akel, Anthony M.; Kellar, Gregory M.; Zhang, John Xiaoqun · More from publication -
Profiting from innovation strategy: the role of it initiatives and R&D
ABSTRACT ABSTRACT Company-wide pursuit of innovation is a pivotal condition of survival in the new competitive environment where this pursuit...
Journal of the Academy of Business and Economics, 01/01/04 by Gregory M. Kellar · More from publication -
Modeling increased repurchase intentions for high-tech B2B offerings
ABSTRACT ABSTRACT Overall customer satisfaction for industrial buyers is correlated with repurchase intentions. Components of overall...
Academy of Marketing Studies Journal, 07/01/03 by Gregory M. Kellar · More from publication -
The competitive benefits of IT investments: a two industry comparison
ABSTRACT ABSTRACT Researchers have questioned for sometime the financial value that IT investment provides to firms. Primary difficulties have...
Journal of the Academy of Business and Economics, 03/01/03 by Gregory M. Kellar · More from publication -
The competitive benefits of IT investments: a two industry comparison.
ABSTRACT Researchers have questioned for sometime the financial value that IT investment provides to firms. Primary difficulties have been in...
Journal of Academy of Business and Economics, 03/01/03 by Akel, Anthony M.; Kellar, Gregory M. · More from publication -
An information threoretic approach to modeling customer satisfaction for low-tech industrial offerings.
ABSTRACT Researchers have paid a great deal of attention to overall customer satisfaction for high-tech industrial offerings but little...
Journal of Academy of Business and Economics, 02/01/03 by Kellar, Gregory M.; Preis, Michael W. · More from publication -
Teaching transportation with an interactive method
The concept of actively involving students in the learning process dates back to Socrates and was a principal teaching methodology for many...
Journal of Business Logistics, 01/01/95 by Kellar, Gregory M; Jennings, Barton E; Sink, Harry L; Mundy, Ray A · More from publication
