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How Deutsch L.A. snared plum Volkswagen account.(NEWS)(Deutsch Advertising)
Byline: Jean Halliday If there's such a thing as a surprise account win in a business in which marketers frequently defy logic when it comes...
Automotive News, 11/02/09 by Halliday, Jean · More from publication -
What to expect from Chrysler's marketing chief -- provocative ads.(Olivier Francois appointed at Chrysler Group)
Byline: Jean Halliday and Emma Hall Chrysler Group's new marketing chief is said to puff away in nonsmoking offices. He's not much for...
Automotive News, 10/19/09 by Halliday, Jean · More from publication -
GM's bankruptcy budget: $150 mil; LaNeve finally 'fesses up to giant's plan to spend up to $50M per month.(General Motors Corp.)(Mark LaNeve)
Byline: JEAN HALLIDAY General Motors corp.'s been tight-lipped about what it's planning to spend while in bankruptcy, but Ad Age has the...
Advertising Age, 06/22/09 by Halliday, Jean · More from publication -
A look at what GM's agencies are on the hook for; Bankruptcy filing says Publicis is short $146M, Interpublic owed $20.5M.(General Motors Corp)
Byline: JEAN HALLIDAY Publicis Groupe said General Motors Corp. has asked it to continue working on its accounts during and after its...
Advertising Age, 06/08/09 by Halliday, Jean · More from publication -
Lutz: GM product is better; now it must erase "reputational deficit'; Vice chairman outlines how the automaker can emerge a "powerhouse'.
Byline: JEAN HALLIDAY GENERAL MOTORS Corp.'s potential tagline in bankruptcy: "GM. Yes, we can.'' That was the joking suggestion of the...
Advertising Age, 06/01/09 by Halliday, Jean · More from publication -
WOMEN TO WATCH; Jeri Ward.(Audi of America Inc.)
Byline: JEAN HALLIDAY General Manager-Marketing and Strategy Audi of America JERI WARD, who arrived at Audi of America two years ago...
Advertising Age, 06/01/09 by Halliday, Jean · More from publication -
Not all media need fret over Chrysler bills; NBC, Fox, ABC set to get paid for ad time; anxiety builds around GM buys.
Byline: JEAN HALLIDAY Many media outlets and their sales reps are worried they'll be stuck holding the bag for outstanding bills with...
Advertising Age, 05/18/09 by Halliday, Jean · More from publication -
Obama halves Chrysler's planned marketing budget.(Barack Obama)
Byline: JEAN HALLIDAY Chrysler wanted to spend $134 million in advertising over the nine weeks it's expected to be in bankruptcythe U.S....
Advertising Age, 05/11/09 by Halliday, Jean · More from publication -
GM, Chrysler bankruptcies could leave shops holding $300 mil bag; BBDO owed $58 mil; more at stake for GM agencies IPG, Publicis.(General Motors Corp.)(Chrysler L.L.C.)(BBDO Detroit)(Case overview)
Byline: JEAN HALLIDAY As chrysler and General Motors Corp. fight for their lives, the automakers' three major agency holding companies could...
Advertising Age, 05/04/09 by Halliday, Jean · More from publication -
Looking back on 83 years of Pontiac advertising.
Byline: JEAN HALLIDAY It ran with Wyle E. Coyote, the Monkees, Donald Trump and Oprah. But next year, General Motors Corp.'s storied Pontiac...
Advertising Age, 05/04/09 by Halliday, Jean · More from publication
