When a marketer is about to enter a new market, he must first evaluate the environment of the target market, especially when it is a distant and...
Multinational Business Review, 10/01/97 by Ojah, Kalu; Han, Dongchul · More from publicationBarack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
The summer driving season is at hand, and gasoline prices are suddenly back on your mind. No wonder.
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