Article Results (Showing 1 - 10 of 85) RSS Alert
-
CRM in the Days of Rail Travel. (Famous Last Words).(Brief Article)
ON AUGUST 13, I cranked up America Online, logged on to the Apple Computer Web site and wrote the following: I have a bunch of Apple...
Target Marketing, 12/01/01 by Hatch, Denny · More from publication -
Famous last words.(direct marketing after terrorist attacks)(Brief Article)(Column)
Now Let Us Praise the Media. ... "SINCE YOU ARE A GURU," people ask, "what do you see as the future of direct marketing in the wake of the...
Target Marketing, 11/01/01 by hatch, denny · More from publication -
Famous last words.(Brief Article)
9-11 and Privacy Could not a Pearl Harbor-like national emergency cause the federal government to subpoena or impound the major public and...
Target Marketing, 10/01/01 by Hatch, Denny · More from publication -
AOL and the Genius of Jan Brandt.
In 1993, Internet access was essentially a three-horse race. The text-heavy CompuServe was owned by the tax accounting people H&R Block and had...
Target Marketing, 10/01/01 by HATCH, DENNY · More from publication -
COVER STORY.(Dell Computer Corp. marketing)
MICHAEL DELL AND I have something in common: We both started businesses in 1984. Dell figured out a brilliant business model that enabled him to...
Target Marketing, 09/01/01 by HATCH, DENNY · More from publication -
The Color of Her Underwear.(Brief Article)
I GET THE SENSE that U.S. direct marketers find the European Union's paranoia over privacy and the highly restrictive, bureaucratic rules over...
Target Marketing, 08/01/01 by hatch, denny · More from publication -
Bill Jayme: In His Own Words.(direct mail copywriter )(Brief Article)
NOTE: Bill Jayme's first promotional effort, "The Cool Friday" letter for LIFE, was reproduced in the October 2000 issue of TM. This is Jayme's...
Target Marketing, 07/01/01 by Hatch, Denny · More from publication -
Going Where Your Prospects Go.(using alternative media)(Brief Article)
STRATEGIES FOR USING ALTERNATIVE MEDIA TO SURROUND YOUR MARKET WHEN I STARTED out in this business back in the 1960s, bulk mail postage cost...
Target Marketing, 07/01/01 by HATCH, DENNY · More from publication -
Famous last words.(Brief Article)
One-to-One Marketing and the "Shot Heard 'Round the World" Bobby Thomson, the New York Giants' third baseman, stands poised in the batter's...
Target Marketing, 06/01/01 by Hatch, Denny · More from publication -
The Rise and Fall of Time-Life Books.(Time Life Inc. history)
OCT. 4, 1957, is etched in my memory almost as clearly as the day Kennedy was shot. That October day, the Russians launched sputnik, leaving the...
Target Marketing, 06/01/01 by HATCH, DENNY · More from publication
