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To attract today's consumer, more honest approach wins.(Viewpoint)(Column)
Byline: Stefano Hatfield In the fall, I was lucky enough to attend a Nascar race, the Chevy Rock & Roll 400 in Richmond, Va. A fantastic...
Advertising Age, 12/08/03 by Hatfield, Stefano · More from publication -
A merger reshapes U.K. TV; stage set for foreign investors.(Viewpoint)(in the U.K., the government approves a merger between Carlton and Granada)
Byline: Stefano Hatfield Imagine that the U.S. government funded an independent broadcaster through a compulsory TV tax. That it exploited...
Advertising Age, 10/13/03 by Hatfield, Stefano · More from publication -
Eyes on Grey, Havas CEOs as they chart course for future.(Viewpoint)
Byline: Stefano Hatfield If I were Ed Meyer or Alain de Pouzilhac, columns like this would drive me crazy. However, no matter how much they...
Advertising Age, 09/01/03 by Hatfield, Stefano · More from publication -
Gosper and Howell bring change of tone to McCann.(Viewpoint)(Brett Gosper, Rupert Howell)
Byline: Stefano Hatfield McCann-Erickson's recent double swoop for Brett Gosper and Rupert Howell (to run its New York and European...
Advertising Age, 08/18/03 by Hatfield, Stefano · More from publication -
World's hot shop is in Paris, and it's Veruroegen'sTBWA.(Viewpoint)(Erik Veruroegen)(Column)
Byline: Stefano Hatfield Only a foreigner could arrive in Paris just as the July chaleur becomes the August longeurs and expect anyone to be...
Advertising Age, 08/04/03 by Hatfield, Stefano · More from publication -
As Becks suits up for Spain, real action happens in stores.(Viewpoint)(David Beckham, Real Madrid)
Byline: Stefano Hatfield Earlier this month more than 2 billion people around the world tuned their TVs to a live news event from Madrid....
Advertising Age, 07/21/03 by Hatfield, Stefano · More from publication -
NYC needs 'A-list' startups, but Mother no sure success.(Viewpoint)
Byline: Stefano Hatfield The prospective launch of London's Mother in New York has generated a degree of buzz unusual in "oh, yeah?'' city....
Advertising Age, 07/07/03 by Hatfield, Stefano · More from publication -
The annual ad awards glut defies critics and here is why.(Viewpoint)
Byline: Stefano Hatfield Sitting amid the 2,000-plus black-tie dinner guests at London's D&AD (Design & Art Direction) awards last week, one...
Advertising Age, 06/09/03 by Hatfield, Stefano · More from publication -
Because he Cannes; Ad festival owner Roger Hatchuel does it his way.(News)(International Advertising Festival)
Byline: STEFANO HATFIELD He is fighting a public war of words with Brazilian creatives, hurls myriad accusations at the German ad community...
Advertising Age, 06/09/03 by Hatfield, Stefano · More from publication -
China key to SARS recovery as Asia considers next moves.(severe acute respiratory syndrome)
Byline: Stefano Hatfield Blithely, I asked my friend Jane if she would bring me a collectors' item Burberry SARS mask from Singapore. That is,...
Advertising Age, 05/12/03 by Hatfield, Stefano · More from publication
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