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• Online ad sellers' direct response grumbling could backfire.(Media Zone) 

  As global ad dollars continue to shrink, even the trendiest new media is feeling the pinch. Internet advertising--a rocket-fueled $23.4 billion...

  Response, 09/01/09 by Hawthorne, Timothy R. · More from publication

• From intrusion to invitation: ads so compelling viewers actually want to watch them.(Media Zone) 

  When was the last time you produced a DRTV advertisement that viewers actually wanted to watch? One that drew them into the commercial and kept...

  Response, 05/01/07 by Hawthorne, Timothy R. · More from publication

• Blazing new media trails with old media tools.(Media Zone)(Column) 

  If you've read any advertising related news story, blog or newsletter lately, you wonder how we all stay employed. Barely a day goes by without...

  Response, 03/01/07 by Hawthorne, Timothy R. · More from publication

• When to recommend DRTV: knowing when DRTV will and won't work can help alleviate issues down the road.(GuestOpinion) 

  The product marketer comes to you with big dreams of selling oodles of units via short-form DRTV. The brand marketer knocks on your door, looking...

  Response, 02/01/07 by Hall, James; Hawthorne, Timothy R. · More from publication

• DRTV's move into traditional advertising: how DRTV is making its way into a domain once reserved for brand marketers.(Media Zone) 

  Television advertising return on investment (ROI) is no longer just the province of DRTV marketers--and we have the Internet to thank. During the...

  Response, 01/01/07 by Hawthorne, Timothy R. · More from publication

• Lord of the pitch.(MediaZone) 

  With 20 years as a successful television and radio personality under her belt, Connie Willis thought she knew everything she needed to know about...

  Response, 11/01/06 by Hawthorne, Timothy R. · More from publication

• Head of the class.(Daniel Nosenchuck and A.J. Khubani introduced Entrepreneurial Engineering course) 

  Where do great DRTV product ideas come from? From what little black box did the Little Giant Ladder burst forth? How about Proactiv Solution,...

  Response, 09/01/06 by Hawthorne, Timothy R. · More from publication

• Nutraceuticals 'under observation'.(Media Zone) 

  "Under (intense) observation." That, in capsule form, is the prognosis for "nutraceuticals"--the nonprescription, herbal-based supplements that...

  Response, 07/01/06 by Hawthorne, Timothy R. · More from publication

• Can you make that TV to go, please?(Media Zone)(Yankee Group reports on mobile TV) 

  Most of us are old enough to remember the classic Music Television (MTV) marketing slogan, "I want my MTV." More than 20 years later, consumers...

  Response, 05/01/06 by Hawthorne, Timothy R. · More from publication

• A call to action!(MediaZone)(direct response television marketing)(Viewpoint essay) 

  George Washington sits at a table with one of his generals, who observes that his disconsolate commander is preoccupied, scribbling something on...

  Response, 03/01/06 by Hawthorne, Timothy R. · More from publication