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Selling Webinar sponsorships in a crisis economy: get in the game and win with these guidelines
FORCED TO CUT BUDGETS in a crisis economy, smart marketers are turning to selling products and services via Webinars. Because they offer...
Folio: The Magazine for Magazine Management, 10/01/09 by Helen Berman · More from publication -
From Freebie to For-Profit
Byline: Helen Berman Byline: Helen Berman A bank executive once said that until the ATM, the biggest change in banking was the introduction of...
Folio: The Magazine for Magazine Management, 06/01/04 by Helen Berman · More from publication -
Practicing Psychology Without a License
Byline: Helen Berman Byline: Helen Berman We all know that successful selling involves some basic psychology. But too often, we forget what any...
Folio: The Magazine for Magazine Management, 05/01/04 by Helen Berman · More from publication -
Want to Sell More Ads? Ask an Editor
Want to Sell More Ads? Ask an Editor.(magazine marketing tips) Byline: Helen Berman Suppose you want to sell a time-share in your resort...
Folio: The Magazine for Magazine Management, 04/01/04 by Helen Berman · More from publication -
Turn Data into Selling Points: Reciting statistics won't work in this market. Data must be three dimensional, personal, perceived as pertinent by your clients before they will buy
Turn Data into Selling Points: Reciting statistics won't work in this market. Data must be three dimensional, personal, perceived as pertinent by...
Folio: The Magazine for Magazine Management, 01/01/02 by Helen Berman · More from publication -
Upgrading THE Online Ad Sale
THE BIGGEST ADVERTISERS ON THE NET HAVE MOVED WAY BEYOND BANNER ADS. TO WOW CLIENTS TODAY, SALES REPS MUST MATCH MYRIAD ONLINE TOOLS WITH SPECIFIC...
Folio: The Magazine for Magazine Management, 03/01/01 by Helen Berman · More from publication -
Online Ad Sales: Get In The Game
Online Ad Sales: Get In The Game. ONCE VIEWED PRIMARILY AS A VALUE-ADD TO PRINT SCHEDULES, WEB ADVERTISING IS FAST BECOMING AN INDEPENDENT,...
Folio: The Magazine for Magazine Management, 10/01/00 by Helen Berman · More from publication -
Turn Data Into Selling Points
Reciting statistics won't work in this market. Data must be three dimensional, personal, perceived as pertinent by your clients before they will...
Folio: The Magazine for Magazine Management, 09/15/00 by Helen Berman · More from publication -
Cross-training: Tennis to ad sales
Five lessons from the tennis court that will make you a better, more effective player in the game of ad sales. Five lessons from the tennis court...
Folio: The Magazine for Magazine Management, 01/01/00 by Helen Berman · More from publication -
The Three Pillars of Magazine Publishing
The Three Pillars of Magazine Publishing. By Helen Berman, author of Ad Sales: Winning Secrets of the Magazine Pros. Communication among the...
Folio: The Magazine for Magazine Management, 07/01/99 by Helen Berman · More from publication
