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Overcoming 'marketing myopia'
To be competitive, ad sales must merge old disciplines with the power of new technology. To be competitive, ad sales must merge old disciplines...
Folio: The Magazine for Magazine Management, 01/01/01 by Hershell Sarbin · More from publication -
Overcoming 'Marketing Myopia' In Sales Management
Overcoming 'Marketing Myopia' In Sales Management. To remain competitive in the world of one-to-one marketing, ad sales teams must merge old...
Folio: The Magazine for Magazine Management, 05/01/00 by Hershel Sarbin · More from publication -
The multimedia imperative
Print-only models of custom publishing are giving way to an integrated-media approach that emphasizes Web content and e-mail. In other words,...
Folio: The Magazine for Magazine Management, 01/01/00 by Hershel Sarbin · More from publication -
Claiming Ownership
Hershel Sarbin is a publishing consultant and senior director at Marketing 1 to 1/Peppers and Rogers Group. Hershel Sarbin is a publishing...
Folio: The Magazine for Magazine Management, 09/15/99 by Hershel Sarbin · More from publication -
The Multimedia Imperative
More and more publishing companies are resorting to an integrated media approach to provide services to customers. Custom publishing which...
Folio: The Magazine for Magazine Management, 04/15/99 by Hershel Sarbin · More from publication -
Investing in sales training pays off
Investing in sales training pays off Investing in sales training pays off In all my seminars on growth and profitability, I emphasize the role...
Folio: The Magazine for Magazine Management, 11/01/90 by Hershel Sarbin · More from publication -
The key role of ad promotion
The key role of ad promotion The key role of ad promotion An aspect of magazine management that I think is underplayed these days is advertising...
Folio: The Magazine for Magazine Management, 01/01/90 by Hershel Sarbin · More from publication -
Start-ups: spend your money wisely; investing enough in ad sales is critical to getting a launch off to a sound beginning
Three years ago, someone came to me with an idea for a controlledcirculation consumer magazine. I looked at his business plan and said, "You must...
Folio: The Magazine for Magazine Management, 10/01/89 by Hershel Sarbin · More from publication -
Positioning: an ongoing process
Positioning: An ongoing process Positioning: An ongoing process During my student years at Harvard Law School, the question I encountered over...
Folio: The Magazine for Magazine Management, 05/01/89 by Hershel Sarbin · More from publication -
Preparing to sell your magazine; buyers like to see your detailed business plan - and they won't be fooled by a bottom line dressed up for the occasion
Preparing to sell your magazine Preparing to sell your magazine Owners of small publishing operations have a variety of reasons to sell some or...
Folio: The Magazine for Magazine Management, 12/01/88 by Hershel Sarbin · More from publication
