Article Results (Showing 1 - 10 of 61) RSS Alert
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Ichiro Keeping Sponsors on Deck; Tennis Pros Net Furniture Deal - Brief Article
Along with the spectacular weather and the winning ways of the host team, everyone at last week's Major League Baseball All-Star Game in Seattle...
Brandweek, 07/16/01 by Hilary Cassidy · More from publication -
Jeanette Lee Runs Table For AD's Canadian Club - Allied Domecq whiskey brand - Brief Article
Following a successful foray into billiards in 2000, Canadian Club is expanding its national presence in the sport with a $2 million program...
Brandweek, 07/16/01 by Hilary Cassidy · More from publication -
Reebok Courting the NBA to Go One-on-One as Uniform Licensee - Brief Article
Just months after signing a deal making it the exclusive on-field licensee of the National Football League, Reebok, which had been purposefully out...
Brandweek, 07/02/01 by Hilary Cassidy · More from publication -
MasterCard Fields a Full Lineup Keying on Baseball's All-Star Game - several professional sports marketing briefs - Brief Article
MasterCard will stage a slew of baseball-themed marketing activities around Major League Baseball's All-Star Game July 10 at Seattle's Safeco...
Brandweek, 06/25/01 by Hilary Cassidy · More from publication -
ESPN, NTRA Saddle Up For Breeders' Cup Push - National Thoroughbred Racing Association
ESPN sportscaster Kenny Mayne and a trio of jockeys, including Kentucky Derby winner Jorge Chavez, are suiting up for a new ad assault from the...
Brandweek, 06/25/01 by Hilary Cassidy · More from publication -
Joining The Club - Ladies Professional Golf Association's latest marketing campaigns - Brief Article
LPGA Swings High-Profile Alliances LPGA Swings High-Profile Alliances Currently enjoying the strongest sponsor activation in its history, the...
Brandweek, 06/25/01 by Hilary Cassidy · More from publication -
MasterCard Sweeps Touts Escape Route - promotion - Brief Article
MasterCard has linked with Pizza Hut, Hilton Hotels, KB Toys and Loews Cineplex Theatres for a summer promotion and sweep-stakes tied to the idea...
Brandweek, 06/18/01 by Hilary Cassidy · More from publication -
Schick Slices NBA Sponsorship Deal; Coca-Cola Ices NHL Partnership - marketing information and contracts - Brief Article
After 18 years of collaboration, razors and blades manufacturer Schick, the National Basketball Association's longest-standing marketing partner,...
Brandweek, 06/18/01 by Hilary Cassidy · More from publication -
Mike Tyson Steps into Ring to Plug A&E's Biography 'Knockout Week' - Brief Article
A&E has tapped charismatic but controversial boxer Mike Tyson to star in promotions for Biography's "Knock out Week," the show's first...
Brandweek, 06/18/01 by Hilary Cassidy · More from publication -
Deft Growth Plays At the Altar - financial services and marketing - Brief Article
Scorecards ready? Keeping track of the financial sector is a confusing business these days, replete with mergers, new names and logo changes. The...
Brandweek, 06/04/01 by Hilary Cassidy · More from publication
