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• The Fight for Survival by INDEPENDENT RETAILERS 

  Despite pessimistic forecasts, small retailers can compete with large chain stores by utilizing specialized marketing strategies. Despite...

  USA Today (Society for the Advancement of Education), 07/01/00 by James R. Lowry · More from publication

• The life cycle of shopping centers 

  The life cycle concept of shopping centers consists of four stages that include innovation, accelerated development, maturity and decline. These...

  Business Horizons, 01/01/97 by James R. Lowry · More from publication

• A partnering approach to mass merchandising in Russia 

  Few Russian companies use mass merchandising as a marketing tool because of the way in which the country's economic and distribution systems are...

  Business Horizons, 07/01/95 by James R. Lowry · More from publication