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• Children's understanding of television advertising: a revisit in the Chinese context. 

  Journal of Genetic Psychology, 03/01/04 by McNeal, James U. · More from publication

• It's Not Easy Being Tween - Brief Article 

  I'm too old for toys, I'm too young for boys," Judy Garland sang about the frustration of being a tween in the 1938 movie Love Finds Andy Hardy. In...

  Brandweek, 04/16/01 by James U. McNeal · More from publication

• Tapping the three kids' markets 

  Children are targeted by consumer goods companies because of their ability to bring their parents with them and other factors, and new products are...

  American Demographics, 04/01/98 by James U. McNeal · More from publication

• "Little' consumers influence spending decisions - youth as consumers - Marketing 

  |Little' Consumers Influence Spending Decisions |Little' Consumers Influence Spending Decisions There was a time when merchants thought of kids...

  Discount Store News, 08/05/91 by James U. McNeal · More from publication