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• Using lists for acquisition, behavior, tracking and analytics: the subscriber list isn't just a target for e-mail blasts 

  "THERE'S A DIAMETRIC SHIFT in the publishing business," says Lisa Moore, senior VP, business development, at Direct Media. "It's a whole new world,...

  Folio: The Magazine for Magazine Management, 05/01/09 by Jane E. Zarem · More from publication

• Working with online subscription agencies: it's much cheaper than direct mail but verify the results 

  Working with online subscription agencies: it's much cheaper than direct mail but verify the results.(CIRC XTRA) WITH THE COST of acquiring and...

  Folio: The Magazine for Magazine Management, 07/01/08 by Jane E. Zarem · More from publication

• Working with online subscription agents: it's cheaper than direct mail but verify results 

  With the cost of acquiring and re-qualifying subscriptions continually rising, publishers need to generate business from new, reasonably priced...

  Circulation Management, 07/01/08 by Jane E. Zarem · More from publication

• How magazines fit the mobile space: understanding the way readers relate to content on mobile devices 

  "INEVITABLE" IS THE WAY Anil Malhotra, senior VP of marketing at Bango Inc., views mobile delivery of publications. So far, publishers use mobile...

  Folio: The Magazine for Magazine Management, 06/01/08 by Jane E. Zarem · More from publication

• Putting a little muscle behind digital editions: two publishers prove an aggressive and persistent digital edition platform can pay off 

  Those publishers that think digital editions are a low-grade, low-effort strategy to cost-savings or international circ are likely missing the...

  Circulation Management, 05/01/08 by Jane E. Zarem · More from publication

• Shift in technology, shift in psychology 

  Just a few years ago, industry observers weren't sure what to make of digital magazines. They were viewed by many as a technology that combined...

  Circulation Management, 04/01/08 by Jane E. Zarem · More from publication

• The state of digital magazine delivery, 2008: fast growth for sure, but debate remains over how much circ should be digital, and whether it comes from new subscribers or existing subscribers who convert 

  Digital magazines are booming. The anecdotal and statistical evidence is overwhelming. Why? Analysts point to a variety of reasons, from a new...

  Circulation Management, 04/01/08 by Jane E. Zarem · More from publication

• Printers extend their services to digital 

  Most printers today realize that in order to remain competitive, they must offer some type of digital distribution. "Digital delivery is definitely...

  Circulation Management, 04/01/08 by Jane E. Zarem · More from publication

• Key ABC and BPA audit rules for digital editions 

  ABC ABC * Publishers must report print and digital circulation separately in applicable categories of circulation. * All editorial and...

  Circulation Management, 04/01/08 by Jane E. Zarem · More from publication

• Understanding the impulse: what drives publishers to use, and readers to read, digital magazines? Cost-savings, value-add, toe-in-the-water and, for some, revenue generation, serve as critical motivators 

  We've seen how digital magazines are growing in usage, and as they become a vital format in the publishing industry, their use and importance...

  Circulation Management, 04/01/08 by Jane E. Zarem · More from publication