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Mind over market: over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century
Have you ever wondered why you don't have all the clients or customers you need? Many times it's because you can't decide where to begin marketing,...
Entrepreneur, 03/01/05 by Jay Conrad Levinson · More from publication -
Marketing's greatest ally : Patience is a virtue. It's also necessary when formulating marketing strategies
Marketing's greatest ally : Patience is a virtue. It's also necessary when formulating marketing strategies. I won't wait. I'll tell you right...
America's Network, 09/01/01 by Jay Conrad Levinson · More from publication -
What is your telecom company? Consumers view you through your marketing
What is your telecom company? Consumers view you through your marketing.(Industry Trend or Event) You know exactly what your telecom company is,...
America's Network, 06/01/01 by Jay Conrad Levinson · More from publication -
360[degrees] guerrilla marketing : Cornering your customer means covering all the bases
Here's the problem: Your telecom prospects and customers have short attention spans and hundreds of businesses attempting to attract their...
America's Network, 05/01/01 by Jay Conrad Levinson · More from publication -
The psychology of marketing : Getting inside your customers' minds
The psychology of marketing requires basic knowledge of human behavior. Human beings do not like making decisions in a hurry, and are not quick to...
America's Network, 04/01/01 by Jay Conrad Levinson · More from publication -
The truth about customers : Sometimes it's not the product that's being sold
You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the ones you think. You may...
America's Network, 03/01/01 by Jay Conrad Levinson · More from publication -
Taming the beast : Controlling monstrous expectations is the only way to ensure that marketing strategies find the time to mature
Once you've launched your own guerrilla marketing attack, everything well into place and proceeding according to your plan, you've got to be armed...
America's Network, 02/15/01 by Jay Conrad Levinson · More from publication -
Inform first, ask questions later : Want response to your campaigns? Start with a human touch
You certainly don't need me to remind you that all marketing is far more about people than it is about things. So the more you understand and truly...
America's Network, 02/01/01 by Jay Conrad Levinson · More from publication -
Guerrilla planning : The path for success is easily in reach
The first thing to know is that guerrilla telecom companies plan backward, beginning with the attainment of their loftiest goals in the future,...
America's Network, 01/01/01 by Jay Conrad Levinson · More from publication -
Silencing the single bullet theory : Integrate your message by firing off all of your weapons
One of the key marketing factors marketing for a telecom company is integration. Integrated guerrilla marketing gives your campaign a life of its...
America's Network, 12/01/00 by Jay Conrad Levinson · More from publication
