Article Results (Showing 1 - 10 of 110) RSS Alert
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Boxing puts out the welcome mat; Urban, Hispanic markets keen on sport as reality fare throws a 1-2 punch.(Special Report: Sports Marketing)
Byline: JEFFERY D. ZBAR A pair of much-touted reality shows have put boxing in the spotlight, but even in a world running wild with...
Advertising Age, 11/08/04 by Zbar, Jeffery D. · More from publication -
Networks give new voice to Hispanic households; English-speaking fare gains credence with acculturated Latinos.(Special Report: Cable TV)
Byline: JEFFERY D. ZBAR Upstart networks keen on reaching the burgeoning U.S. Hispanic market are speaking a new language: English. Among...
Advertising Age, 05/31/04 by Zbar, Jeffery D. · More from publication -
Rarefied atmosphere.(Special Report: Marketing to Men)
Byline: Jeffery D. Zbar When executives for Arnold Palmer's Bay Hill Club & Lodge go marketing for guests, they know their strongest selling...
Advertising Age, 05/10/04 by Zbar, Jeffery D. · More from publication -
Indie shops pick their spots; Looking for `anti-agency,' media-neutral operation?Shops have an answer.(Special Report: Media Agencies of the Year)
Byline: JEFFERY D. ZBAR Despite the perception that independent media shops lack the swagger and buying sway of the conglomerates' agencies,...
Advertising Age, 02/09/04 by ZBAR, JEFFERY D. · More from publication -
Sorpresa! joins race for Latino youth.(Cable TV)(Spanish-language cable network debuts)
Byline: JEFFERY D. ZBAR TV executives are hoping young Hispanic eyes will lead to big viewership and ad support. Spanish-language network...
Advertising Age, 06/09/03 by Zbar, Jeffery D. · More from publication -
Ad, talent shops dance a tentative tango; Culture clashes seem inevitable as operations meld.(Special Report: Madison + Vine)
Byline: JEFFERY D. ZBAR Ad and talent agencies -co-existing in the entertainment realm but traditionally servants of different masters-may be...
Advertising Age, 02/03/03 by Zbar, Jeffery D. · More from publication -
Racing sponsors get room to stretch.(Special Report: Sports Marketing)(horse racing)
Byline: JEFFERY D. ZBAR A Growing number of marketers are saddling up with horse racing as the sport tries to create greater awareness among...
Advertising Age, 10/28/02 by Zbar, Jeffery D. · More from publication -
At NBC, arena's hot.(National Broadcasting Company Inc. signs Arena Football League agreement)(Brief Article)
AFTER LOSING hundreds of millions of dollars on NBA broadcasts alone, it's a new game and a new game plan for NBC. THE GENERAL ELECTRIC...
Advertising Age, 06/10/02 by Zbar, Jeffery D. · More from publication -
Ball's bounce goes ESPN, TNT's way.(Walt Disney Co. and AOL Time Warner receive National Basketball Association contract)(Brief Article)
Cable's got game. The National Basketball Association's six-year TV rights deal with Walt Disney Co. and AOL Time Warner is a landmark not...
Advertising Age, 06/10/02 by Zbar, Jeffery D. · More from publication -
Hispanics 'look up to authority,' but still DTC ad efforts lag.(direct-to-consumer; pharmaceutical advertising)(Statistical Data Included)
Imagine a market that indexes high in illness and disease categories blessed with plenty of prescription drugs designed to treat them. It's a...
Advertising Age, 05/27/02 by Zbar, Jeffery D. · More from publication
