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South of the Border
It's a Thursday afternoon, and Laurence Anderson keeps a caller on hold for the better part of five minwhile he finishes a business call to Haiti....
Florida Trend, 06/01/07 by Zbar, Jeffrey D · More from publication -
On the Money Trail
Though they hardly know each other, Michael James and Eduardo Hauser have much in common. Both selffunded their respective companies. Both have...
Florida Trend, 06/01/07 by Zbar, Jeffrey D · More from publication -
Tony travelers seek out quality; Top-tier destinations find `premium experience' valued over indulgence.(Special Report: Luxury)

Byline: JEFFERY D. ZBAR Marketing travel to the affluent set means knowing how the other half -or 1/20th , actually-lives. Rich but not...
Advertising Age, 09/13/04 by Zbar, Jeffrey D. · More from publication -
Census gives boost to Hispanic nets; More marketers test waters; Telemundo stronger; field widens with Univision 2, others.

With 2000 U.S. Census figures up and the economy down, Hispanic ad agency and media executives are having a hard time handicapping this year's...
Advertising Age, 05/14/01 by Zbar, Jeffrey D. · More from publication -
Magna Carta for the Virtual Age - Industry Trend or Event
JENNIFER JOHNSON SEES NO IRONY BETWEEN THE DOCUMENT SHE'S DUBBED her "Virtual Magna Carta" and the original. England's "Great Charter" was written...
Home Office Computing, 12/01/00 by Jeffrey D. Zbar · More from publication -
Free Spanish title offers PC, Internet info.

Without even one strong Spanish- language computer publication, hardware and software marketers have a tough time reaching tech-savvy...
Advertising Age, 11/29/99 by Zbar, Jeffrey D. · More from publication -
Just Sign Here … and Here
AS BUSINESS-TO-BUSINESS deal-making takes to the Web, the legality of electronically transmitted agreements is a growing concern. Is the signature...
Home Office Computing, 10/01/99 by Jeffrey D. Zbar · More from publication -
SET-TOP BOX MAGIC OPENS DOORS TO HISPANIC HOMES: TIERED PROGRAMMING, MULTIPLE CABLE NETS EXTEND AD OPTIONS.

Victoria varela Hudson remembers when her clients targeting the U.S. Hispanic market had few media options. She admits she doesn't have to...
Advertising Age, 04/12/99 by Zbar, Jeffrey D. · More from publication -
Speech recognition bundles go mainstream
Speech recognition software is now readily available to the consumer through software bundles and suites. Lotus' new SmartSuite Millenium Edition...
Home Office Computing, 09/01/98 by Jeffrey D. Zbar · More from publication


