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• Behind the Yahoo! 

  Jeffrey O'Brien is the editor of IQ's sister publication, MC. E-mail him at jeff@marketingcomputers.com. Jeffrey O'Brien is the editor of IQ's...

  Brandweek, 06/28/99 by Jeffrey M. O'Brien · More from publication

• Stampsheet business down for publishers - Brief Article 

  A falloff in stampsheet response rates--combined with impending postal increases--has sent magazine publishers scrambling to increase their own...

  Folio: The Magazine for Magazine Management, 12/15/94 by Jeffrey M. O'Brien · More from publication

• Opt-in could leave list owners feeling shut out - magazine subscription mailing lists; Consumer Privacy Protection Act - reprinted from Direct - Brief Article 

  The dreaded specter of opt-in has arisen once again, in the form of the Consumer Privacy Protection Act, a recently introduced piece of legislation...

  Folio: The Magazine for Magazine Management, 09/01/94 by Jeffrey M. O'Brien · More from publication