Article Results (Showing 1 - 10 of 26) RSS Alert
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Imagine All the People, Reading Magazines
Imagine All the People, Reading Magazines.(AARP introduces 'My Generation') To target the generation that refuses to grow old, the AARP is...
Folio: The Magazine for Magazine Management, 04/01/01 by Jennifer F. Steil · More from publication -
Hiring Edge Shifts To Print Employers
Hiring Edge Shifts To Print Employers. A sluggish economy, failed dot-coms and corporate consolidation are infusing the job market with...
Folio: The Magazine for Magazine Management, 03/01/01 by Jennifer F. Steil · More from publication -
Teen Buying Power Fuels Girl Titles
Teen Buying Power Fuels Girl Titles.(targeting teenage girls) Today's crop of teen girls is the largest and wealthiest in the nation's history....
Folio: The Magazine for Magazine Management, 02/01/01 by Jennifer F. Steil · More from publication -
Plummeting Ads Bring Down George
Plummeting Ads Bring Down George.(George magazine to cease publication) George, launched with fanfare by John F. Kennedy Jr. in 1995, will cease...
Folio: The Magazine for Magazine Management, 02/01/01 by Jennifer F. Steil · More from publication -
Tackling A Magazine's Makeover
ARE SALES SAGGING? ADVERTISERS APATHETIC? EDITORIAL PUTTING READERS TO SLEEP? IT MIGHT BE TIME TO BRIGHTEN YOUR BRAND. ARE SALES SAGGING?...
Folio: The Magazine for Magazine Management, 01/01/01 by Jennifer F. Steil · More from publication -
The new realities of new launches
The new realities of new launches. What does a neophyte magazine publisher have to know now to launch a magazine successfully? This is not your...
Folio: The Magazine for Magazine Management, 01/01/01 by Jennifer F. Steil · More from publication -
New Year, New Challenges
New Year, New Challenges.(in magazine publishing) The dot-com crash, extraordinary advertising growth, continued consolidation at the newsstand,...
Folio: The Magazine for Magazine Management, 01/01/01 by Jennifer F. Steil · More from publication -
From Invisible To Integral: The Changing Role of IT
From Invisible To Integral: The Changing Role of IT.(information technology departments important in publishing) As magazine publishing becomes...
Folio: The Magazine for Magazine Management, 12/15/00 by Jennifer F. Steil · More from publication -
Advertisers Waking Up To the Potential Of The Hispanic Market
Advertisers Waking Up To the Potential Of The Hispanic Market. A flurry of magazines aimed at Latinos, coupled with growing documentation of...
Folio: The Magazine for Magazine Management, 12/01/00 by Jennifer F. Steil · More from publication -
Hamptons Publisher To Launch Gotham
Hamptons Publisher To Launch Gotham.(Jason Binn) Confident he'll be able, once again, to capitalize on cool, Binn plans a New York City title for...
Folio: The Magazine for Magazine Management, 11/01/00 by Jennifer F. Steil · More from publication
