Article Results (Showing 1 - 10 of 52) RSS Alert
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How to manage seasonal selling
Provides suggestions for maintaining interest in a periodical throughout the year, especially during slow times. Promotions are especially...
Folio: The Magazine for Magazine Management, 01/01/99 by Jennifer Sucov · More from publication -
How to put reader service online
Jennifer Sucov is former features editor of FOLIO Jennifer Sucov is former features editor of FOLIO If readers are ready, the technology is...
Folio: The Magazine for Magazine Management, 01/01/99 by Jennifer Sucov · More from publication -
Getting the most out of sales reps
Independent sales representatives can help magazines land new accounts, but they must be chosen carefully because they are not always effective. On...
Folio: The Magazine for Magazine Management, 01/01/98 by Jennifer Sucov · More from publication -
Custom e-publishing: 10 questions; few publishers have successfully transformed this new media into solid revenue streams
More custom publishers are offering electronic publishing to print clients but its financial viability has not been demonstrated. Online publishing...
Folio: The Magazine for Magazine Management, 01/01/98 by Jennifer Sucov · More from publication -
The creeping edge
New technologies are slowly but surely gaining acceptance in production and art departments. New technologies are slowly but surely gaining...
Folio: The Magazine for Magazine Management, 10/01/97 by Jennifer Sucov · More from publication -
WWW.onlinereaderservice.com
Many magazine publishers, such as Doug Johnson of Midrange Systems, have started using reader service programs on their World Wide Web sites...
Folio: The Magazine for Magazine Management, 09/01/97 by Jennifer Sucov · More from publication -
Quark XPress 4.0 - by Christmas
Quark Inc of Denver, CO, has announced that the QuarkXPress 4.0 version will be available to its publishing customers before the end of 1997....
Folio: The Magazine for Magazine Management, 09/01/97 by Jennifer Sucov · More from publication -
CEO out, customers in at Apple
Just when you thought it couldn't get any worse: Apple Computer's CEO Gil Amelio was ousted by the board of directors on July 9 in the unending...
Folio: The Magazine for Magazine Management, 08/01/97 by Jennifer Sucov · More from publication -
Summertime selling strategies
Publishers give tips on how magazines can boost the size of and interest in their issues during the seasonally slow months of July and August....
Folio: The Magazine for Magazine Management, 07/01/97 by Jennifer Sucov · More from publication -
A Web-ripened launch from SmartWired; the Sonoma, California, publisher uncorks a new market by giving readers online taste test of Smart Wine
SmartWired has released the print version of its Smart Wine Online service called Smart Wine Magazine. Smart Wine magazine will include reviews,...
Folio: The Magazine for Magazine Management, 06/01/97 by Jennifer Sucov · More from publication
