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• The new publishing mandate: anywhere, anytime: readers can find magazine content just about anywhere these days, from Twitter to Facebook to their iPhone 

  THERE WAS A TIME not too long ago when the magazine publishing industry seemed a bit confounded by how to best utilize the newfangled delivery...

  Folio: The Magazine for Magazine Management, 09/01/09 by Jillian S. Ambroz · More from publication

• Creating a lead-gen engine: here's how two publishers are utilizing their data to build out successful lead-gen operations 

  ONE OF THE HOTTEST TOPICS in the industry right now is lead generation. Certainly not a new practice, publishers are ramping up their efforts to...

  Folio: The Magazine for Magazine Management, 07/01/09 by Jillian S. Ambroz · More from publication

• The plight of the postal service: with mail volume dropping by levels not seen since the Great Depression, and the Postal Service's staggering financial losses, publishers have plenty to worry about beyond this month's rate increase 

  The plight of the postal service: with mail volume dropping by levels not seen since the Great Depression, and the Postal Service's staggering...

  Folio: The Magazine for Magazine Management, 05/01/09 by Jillian S. Ambroz · More from publication

• Telemarketing's staying power: with direct mail down, circulators are picking up the phone to deliver targeted marketing results 

  MAGAZINE TELEMARKETING has been riding a rollercoaster lately. It fell out of favor for a while with the advent of cheap e-mail only to land back...

  Folio: The Magazine for Magazine Management, 04/01/09 by Jillian S. Ambroz · More from publication

• The new supercharged database: some publishers are tracking every action of their readers and turning that data into gold. The key is pooling the data into one uber database that goes beyond demographics and toward affinities 

  THE GAME IS CHANGING from push to pull marketing and the smart publishers are the ones capitalizing on this movement; meeting readers in all of...

  Folio: The Magazine for Magazine Management, 03/01/09 by Jillian S. Ambroz · More from publication

• The stand-out e-mail: e-mail is one of the hottest marketing tools around. Here's how to craft, deploy and build relationships 

  The stand-out e-mail: e-mail is one of the hottest marketing tools around. YOU'VE GOT MAIL. Lots of it. It's hard enough being a consumer and...

  Folio: The Magazine for Magazine Management, 02/01/09 by Jillian S. Ambroz · More from publication

• Desperately seeking subscribers: marketers plan to use their tried-and-true channels to bring in new readers and renewals. But the newcomers, like social media, will get plenty of play, too 

  Desperately seeking subscribers: marketers plan to use their tried-and-true channels to bring in new readers and renewals. GIVEN THE DOWNWARD...

  Folio: The Magazine for Magazine Management, 01/01/09 by Jillian S. Ambroz · More from publication

• The good list: from hygiene to credible sources, FOLIO: examines the attributes of a winning marketing list 

  EVERYONE'S AFTER A GOOD LIST. And while there are plenty of marketing lists available today--for multiple channels the really good ones are hard to...

  Folio: The Magazine for Magazine Management, 08/01/08 by Jillian S. Ambroz · More from publication

• The back-end of the Web: Web-based solutions are helping publishers intelligently manage all facets of their business, from advertising to accounting, with a social media flare 

  The back-end of the Web: Web-based solutions are helping publishers intelligently manage all facets of their business, from advertising to...

  Folio: The Magazine for Magazine Management, 07/01/08 by Jillian S. Ambroz · More from publication

• Marketing to millennials: Gen Y is changing the way magazines interact with readers across all platforms 

  Marketing to millennials: Gen Y is changing the way magazines interact with readers across all platforms.(LOGIN) TAKE A LOOK AT ANY TEEN Web site...

  Folio: The Magazine for Magazine Management, 06/01/08 by Jillian S. Ambroz · More from publication