Article Results (Showing 1 - 7 of 7) RSS Alert
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Mary Furlong
As baby boomers age, they want the world to know they're not getting older, they're getting better--and the head of ThirdAge says it's time that...
Brandweek, 11/27/00 by Joan Voight · More from publication -
Amazon Bookmarks Test - Brief Article - Statistical Data Included
In a move likely to be scrutinized by a host of rivals, Amazon.com is set to begin its first direct mail test. Cross-selling music or toys to book...
Brandweek, 12/06/99 by Joan Voight · More from publication -
Goodby Wins Project from HP, Microsoft - Goodby, Silverstein and Partners, Hewlett-Packard Co - Brief Article - Statistical Data Included
Goodby, Silverstein & Partners will handle an ad project for Hewlett-Packard and Microsoft as part of the marketers' growing co-marketing...
Brandweek, 10/18/99 by Joan Voight · More from publication -
Right Place, Right Time
Meredith Corp reports circulation is growing fast for More, a lifestyle magazine targeting women over 40. The advertising pages for the periodical...
Brandweek, 03/08/99 by Joan Voight · More from publication -
Moving target
You can't catch teens with static ads. Interactive marketing grabs their attention You can't catch teens with static ads. Interactive marketing...
Brandweek, 02/01/99 by Joan Voight · More from publication -
STEVE JOBS Return of the King
True believers still look back to 1984 as the dawning of a New Age of human empowerment. In that year, Apple Computer gave birth to the Macintosh,...
Brandweek, 10/12/98 by Tobi^Voight Elkin Joan · More from publication -
Spectacular results - outdoor advertising
Innovations in outdoor advertising up the cool quotient, but not the price Innovations in outdoor advertising up the cool quotient, but not the...
Brandweek, 09/14/98 by Joan Voight · More from publication
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