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Telesurveys: A direct mail tune-up technique
Telesurveys: A direct mail tune-up technique. Publishers are turning to the phones in advance of direct-mail campaigns as a way to improve...
Folio: The Magazine for Magazine Management, 01/01/00 by Joanna Lowenstein · More from publication -
Cut and Paste Kingdom
Cut and Paste Kingdom.(Creating Keepsakes magazine addresses rapidly growing hobby) There's a new enthusiasm for creating elaborate photo...
Folio: The Magazine for Magazine Management, 07/01/99 by Joanna Lowenstein · More from publication -
American Family Woes Stir Talk of Zero-Remit Plan
American Family Woes Stir Talk of Zero-Remit Plan.(American Family Enterprises might change publishing distribution practices) With response...
Folio: The Magazine for Magazine Management, 07/01/99 by Joanna Lowenstein · More from publication -
The Shift To Specialty Distribution
Magazine publishers need to turn to specialty distributors in order to merchandize special interest titles in retail outlets. Distributors can...
Folio: The Magazine for Magazine Management, 06/01/99 by Joanna Lowenstein · More from publication -
Retailers Shun UPC Plan
Joanna Lowenstein, editor of Circulation Extra, can be reached at joanna_lowenstein@intertec.com Joanna Lowenstein, editor of Circulation Extra,...
Folio: The Magazine for Magazine Management, 06/01/99 by Joanna Lowenstein · More from publication -
BPA Posts Circulation Violators Online
As of March, BPA International is backing up its circulation promotion regulations, which went into effect January 1, by posting on their web site...
Folio: The Magazine for Magazine Management, 05/01/99 by Joanna Lowenstein · More from publication -
Marshall Freeman
Miller Freeman Inc, under chairman Marshall Freeman, has kept human-resource issues in mind even as the periodical-publishing industry rushes to...
Folio: The Magazine for Magazine Management, 04/15/99 by Joanna Lowenstein · More from publication -
Michael Loeb
Michael Loeb recognized in the late 1980s that magazines were being sold as products rather than services and co-founded NewSub Services in 1991...
Folio: The Magazine for Magazine Management, 04/15/99 by Joanna Lowenstein · More from publication -
Richard Lawton
Richard Lawton, VP of Barnes & Noble's newsstand sales division, has been remarkably successful in changing the status quo and improving sales. He...
Folio: The Magazine for Magazine Management, 04/15/99 by Joanna Lowenstein · More from publication -
Rich Jacobsen
Time Distribution Services president and CEO Rich Jacobsen says he owes his fame in single-copy distribution to his 'big mouth' but is in fact best...
Folio: The Magazine for Magazine Management, 04/15/99 by Joanna Lowenstein · More from publication
