JOE KRAYNAK is vice president of manufacturing and production for Guest Informant Magazine, based in Woodland Hills, California. Guest Informant...
Folio: The Magazine for Magazine Management, 12/01/98 by Joe Kraynak · More from publicationBarack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
In the highly publicized chicken wars, KFC seems to be winning the financial battle over El Pollo Loco. But is it really fair to compare the smaller chain to Colonel Sanders' empire?
Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.
