Article Results (Showing 1 - 10 of 18) RSS Alert
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Blown tire
Another hot day at Base X, but things were looking up. The Box was closed and I was stepping out the door to knock out one of the remaining rides...
Flying Safety, 03/01/05 by John C. Bissell · More from publication -
TOP of MIND - direction of mass marketing - Brief Article
Are Corporate Marketers Ready for This? Are Corporate Marketers Ready for This? If you have any doubt that mass marketing is undergoing a...
Brandweek, 07/02/01 by John Bissell · More from publication -
Marketers Can Help Sell Widgets Too - Brief Article
Consumer products marketers have never been attracted to the stodgy world of traditional business-to-business firms. In fact, the feeling is...
Brandweek, 02/05/01 by John Bissell · More from publication -
TOP of MIND
A Sad End for the Saturn Experiment? A Sad End for the Saturn Experiment? My nomination for Most Depressing Marketing News of the Year goes to...
Brandweek, 11/20/00 by John Bissell · More from publication -
Brand Name Recognition, but No Brand
Brand Name Recognition, but No Brand. I don't know about you, but I for one don't "get" a lot of the television commercials I've been seeing...
Brandweek, 05/08/00 by John Bissell · More from publication -
Plotting Your Foray into Dot.com-land
Have you met any marketing people lately who aren't at least thinking about working for a dot.com? It's painfully apparent there's plenty of need...
Brandweek, 02/28/00 by John Bissell · More from publication -
Market Research Needs a Category Focus
Market Research Needs a Category Focus. General Motors has an awesome consumer research department. It includes 40 full- time researchers who do...
Brandweek, 01/03/00 by John Bissell · More from publication -
Navigating Your Brand's PR Landmines - Brief Article
When I was a fledgling youth at Procter & Gamble, I had the misfortune of being the brand manager on Dash detergent. This was unfortunate because...
Brandweek, 11/08/99 by John Bissell · More from publication -
The Marketing Value of Hidden Benefits
John Bissell is managing partner at Gundersen Partners, a consulting and executive recruitment firm with offices in Bloomfield Hills, Mich., and...
Brandweek, 08/23/99 by John Bissell · More from publication -
Don't Try to Fool Younger Consumers
John Bissell is partner at Gundersen Partners, an executive search and management consulting firm with offices in New York and Bloomfield Hills,...
Brandweek, 07/05/99 by John Bissell · More from publication
