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Producing your first virtual event: six steps that can boost your chances of success when launching a digital event
A MYSTIQUE SURROUNDS virtual events because of their foundation in technology and the very images conjured up by the word "virtual." A MYSTIQUE...
Folio: The Magazine for Magazine Management, 06/01/09 by John Failla · More from publication -
Confessions of a virtual events skeptic: at first, virtual events didn't get much respect. Now they look much more appealing
Confessions of a virtual events skeptic: at first, virtual events didn't get much respect. WHEN THE CEO OF MY former company asked me to look...
Folio: The Magazine for Magazine Management, 03/01/09 by John Failla · More from publication -
With DSN Online, we're changing to serve you better - Publisher's Viewpoint - Column
Discount Store News Online has been introduced during summer 1996 on the Internet. The appreciation of the DSN RetailFax product has encouraged...
Discount Store News, 07/01/96 by John Failla · More from publication -
IMRA '96: the first chapter in a changing retail story - International Mass Retailing Association - Column
The 1996 convention of the International Mass Retailing Assn was the most successful in recent history. The convention's program was outstanding...
Discount Store News, 06/03/96 by John Failla · More from publication -
Model retail programs ready for on-line runway - Publisher's Viewpoint - Column
There are three models for on-line shopping in the grocery industry. The first one was introduced by ShopperVision Express which markets the...
Discount Store News, 02/05/96 by John Failla · More from publication -
'Slow and steady' marks Hall's revival of Kmart - Floyd Hall - Publisher's Viewpoint - Column
Kmart's executive team is assessing the problems within the retailer and attempting to remedy them. Some solutions that are being attempted include...
Discount Store News, 01/01/96 by John Failla · More from publication -
Silently, powerfully, 'e-retailers' bombard the Net - electronic retailers, Internet
There are several hundred electronic retailers on the Internet and approximately 50 electronic shopping malls. These electronic retailers include...
Discount Store News, 08/07/95 by John Failla · More from publication -
The evolving mission of DSN - Discount Store News periodical - Column
One of the greatest challenges facing retailers, suppliers and publishers serving our industry is the ability to anticipate, read and respond to...
Discount Store News, 05/18/92 by John Failla · More from publication -
1992 is 'The Year of the Discounter.' - Publisher's View - Column
In 30 days you'll be reading in the business press about how once again the Grinch stole Christmas for most American retailers. As in the past...
Discount Store News, 12/09/91 by John Failla · More from publication -
Worldwide retailing key to growth - Publisher's View - editorial
Worldwide Retailing Key to Growth Worldwide Retailing Key to Growth The globalization of discount retailing has begun. While we are many years...
Discount Store News, 09/23/91 by John Failla · More from publication



