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• The editor as market authority 

  Editors are taking on larger roles as business strategists within the periodical publishing industry. They are now more involved in knowing what...

  Folio: The Magazine for Magazine Management, 01/01/98 by John Mack Carter · More from publication

• Launches: learning from the pros; nine seasoned publishers reveal their strategies for starting new magazines sharing their experience and expertise 

  Victoria: Celebrating a 'kinder and gentler' time Victoria: Celebrating a 'kinder and gentler' time * The launch of Victoria is the story of...

  Folio: The Magazine for Magazine Management, 07/01/89 by John Mack Carter · More from publication

• Production people: why the passion for anonymity? 

  "The difficult we do immediately; the impossible takes a little longer." That was the slogan of the World War II Seabees, wasn't it? I think it...

  Folio: The Magazine for Magazine Management, 03/01/85 by John Mack Carter · More from publication