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• Finding and providing information aren't enough: information professionals need to help executives make the best-informed decisions possible and make sure they understand the value of that service 

  Reading the January/February 2009 Information Outlook article on the key findings of SLA's alignment project made me think how lucky or prescient...

  Information Outlook, 07/01/09 by John R. Latham · More from publication

• Reaching those who search on their own: information professionals must go beyond providing good service and do a better job of marketing to those who don't use libraries or information centers 

  I have stressed in my column over the years that the best marketing is outstanding service, but it doesn't stop there. Even if you provide...

  Information Outlook, 06/01/09 by John R. Latham · More from publication

• It's time for core competencies and excellence: economic downturns reduce the margin for error and place a premium on essential business qualities: excellent performance, ethical conduct, and product and service value 

  I doubt I was alone on that memorable inauguration day in hoping that Aretha Franklin would complement her magnificent hat with a matching...

  Information Outlook, 04/01/09 by John R. Latham · More from publication

• Change and the jumbotrons: marketing, branding, and customer service can help information centers increase their visibility in a worsening economic environment 

  As a Washington, D.C., resident, I was able to join nearly 2 million people at the inauguration of the new U.S. president--but from almost two...

  Information Outlook, 03/01/09 by John R. Latham · More from publication

• Making the most of this time of change: it's a good time for an analysis of your strengths, weaknesses, opportunities and threats . There is never a bad time to look at them, but a period of crisis and change can be ideal 

  Don't worry, I am not going to get political; but I think the election of Barack Obama has made an impact around the world. Despite the bad...

  Information Outlook, 01/01/09 by John R. Latham · More from publication

• SLA's new Salary Survey includes CI compensation: the median salary for Competitive Intelligence/Research is US$ 69,000, compared with US$ 66,000 for all respondents 

  SLA's just-released 2008 Annual Salary Survey & Workplace Study has a new feature--the salary data for a growing area of resposibility in our...

  Information Outlook, 12/01/08 by John R. Latham · More from publication

• Be prepared before the recession bites: wallowing in self-pity and blaming others for the global financial tsunami will not impress management. What will impress them is being positive and acting like a survivor 

  Being prepared is not just the Boy Scouts' solemn plea; it has a chilling reality in these economically difficult times. If your organizations or...

  Information Outlook, 11/01/08 by John R. Latham · More from publication

• Forget invention: innovation is what counts now: when your organization is entering its annual goals and objectives or strategic plan preparation process, use this time as an opportunity to coordinate innovation 

  One thing that I have learned over the years is that modesty is not one of my virtues, but I have learned that if you are going to blow your own...

  Information Outlook, 10/01/08 by John R. Latham · More from publication

• The lines between leaders and managers are getting blurred 

  Being reminded recently of the name change of the Library Management Division to the Leadership & Management Division made me think about leading...

  Information Outlook, 09/01/08 by John R. Latham · More from publication

• Make an impact with your presentation, somehow: although I am not advocating using expletives to freshen up your presentation, you really don't have to make a faultless presentation 

  One of the drawbacks for me as a staff person at SLA conferences is that I can rarely attend any of the sessions. I particularly would have liked...

  Information Outlook, 08/01/08 by John R. Latham · More from publication