Article Results (Showing 1 - 10 of 522) RSS Alert
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Syndie Ad Sales Stay Strong in Soft Market; Packaged Goods, Pharmaceutical Clients Help Soften Impact of Economic Downturn.
Byline: Jon Lafayette Syndication is holding up well in the advertising market, partly because many of its key sponsors are in categories...
TelevisionWeek, 01/12/09 by Lafayette, Jon · More from publication -
NBC Polishes Globes to Sell Last Ad Spots; Network Trying to Revive Awards in Wake of "08 Strike.
Byline: Jon Lafayette A year after the Golden Globe Awards were disrupted by the Writers Guild of America strike against the Alliance of...
TelevisionWeek, 01/05/09 by Lafayette, Jon · More from publication -
TV Ads Hang In Balance; Day of Reckoning Looms as Markets Crater Worldwide.(News)
Byline: Jon Lafayette While banks have collapsed and Wall Street has crashed, the destiny of the television advertising market may not be...
TelevisionWeek, 10/13/08 by Lafayette, Jon · More from publication -
Networks Greenlight Eco-Content; Cashing in With Promos, Shows.(News)
Byline: Jon Lafayette The amount of green in eco-friendly programming is growing, and even networks whose stock in trade is irreverence are...
TelevisionWeek, 03/03/08 by Lafayette, Jon · More from publication -
Networks Revisit Upfront, Pilot Plans; But Media Buyers Still Want Peek at Shows.(News)
Byline: Jon Lafayette The Writers Guild of America strike has the networks considering changing the way they conduct the upfront and ad...
TelevisionWeek, 01/28/08 by Lafayette, Jon · More from publication -
Strike Doesn't Dent 2nd-Quarter Ad Buys; Advertisers See Few, More Costly Alternatives.(television advertising)
Byline: Jon Lafayette Despite lower ratings and program schedules that are radically different than what was presented in May by the...
TelevisionWeek, 01/14/08 by Lafayette, Jon · More from publication -
Taking It to the Streets.(How to Look Good Naked)(Brief article)
Byline: JON LAFAYETTE It's odd to see women in bathrobes on the streets of New York -- particularly during a January cold snap, such as the...
TelevisionWeek, 01/07/08 by Lafayette, Jon · More from publication -
Scatter Market Faces Challenges; Sales May Be Hardest to Predict in Years.(News)
Byline: Jon Lafayette If you think parsing an upfront ad sales market using a new set of ratings as a currency was tricky, try figuring out...
TelevisionWeek, 06/25/07 by Lafayette, Jon · More from publication -
Update for Upfront; Big Deals Based on New Ratings Currency.(News)
Byline: Jon Lafayette An upfront advertising market marked by firsts started rolling last week, with broadcast television networks getting some...
TelevisionWeek, 06/18/07 by Lafayette, Jon · More from publication -
Feeling Punchy?(Blink)(Brief article)
Byline: Jon Lafayette They say upfront negotiations are going to be tough this year. But are media buyers really going to need boxing gloves?...
TelevisionWeek, 06/18/07 by Lafayette, Jon · More from publication
