Article Results (Showing 1 - 3 of 3) RSS Alert
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You're 'unavailable'? Then who just updated your status? on marketing and leadership.(CMO Strategy)(Column)
Byline: Jonathan Salem Baskin We live in an era when people find time during the business day to tell one another what they've just put in...
Advertising Age, 12/01/08 by Baskin, Jonathan Salem · More from publication -
When your budget gets challenged, play offense; on marketing leadership.(News)(Column)
Byline: Jonathan Salem Baskin If your 2009 budget for branding hasn't already been challenged, it will be, whether in the guise of "finding...
Advertising Age, 10/27/08 by Baskin, Jonathan Salem · More from publication -
Selling better isn't the same thing as building loyalty; Reason for Pause.(CMO Strategy)(chief marketing officer)
Byline: Jonathan Salem Baskin In real life, we use "loyalty'' to label benefits that appear undeserved. Dogs greet us at the door when we've...
Advertising Age, 05/05/08 by Baskin, Jonathan Salem · More from publication
