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• Second chance: a fire gives a "handi-capable" homeowner and his remodelers an opportunity to rethink how to make his house a home.(Before+After) 

  Homeowner John Carmean and his wife, Chris, are no newcomers to tragedy. Their daughter, Kerry, was just over a year old when a car accident in...

  Remodeling, 02/01/05 by Schuler, Joseph F., JR. · More from publication

• To market, to market: marketing seems to be something contractors do largely on their own, when they can, with the help of an employee or spouse.(Reader Panel) 

  Barely 29% of remodelers surveyed prepare a marketing plan and budget each year, and 80% spend 3% or less of annual revenues on marketing. ...

  Remodeling, 01/01/05 by Schuler, Joseph F., Jr. · More from publication

• Marketing 101: understanding marketing basics can help you power up business and prevent pitfalls. Here's a primer for beginners or a refresher for old pros.(Cover Story) 

  What is marketing? Consultant Stephen Wilson thinks of it as the circus coming to town. Paint a sign saying the circus is coming: That's...

  Remodeling, 01/01/05 by Schuler, Joseph F., Jr. · More from publication

• Asian flare: a Japanese stroll garden inspires an addition that's intimately tied to the outside.(Before + After) 

  The late Minoru Yamasaki, a second-generation Japanese born in America, is known for designing New York's World Trade Center, which he saw as a...

  Remodeling, 10/01/04 by Schuler, Joseph F., Jr. · More from publication

• Sizing up your job sign.(Sales + Marketing) 

  Lori and Bruce Bentley of Bentley Design & Remodeling, Hanford, Calif., recently redesigned their job sign. Ruth Lozner, associate professor of...

  Remodeling, 10/01/04 by Schuler, Joseph F., Jr. · More from publication

• Profile: Gilday renovations.(Close Up) 

  Five years after winning Big50 in 1988, Tom Gilday and his partner/cousin, Kevin, were forced to cut by half their 30-employee staff at Gilday...

  Remodeling, 10/01/04 by Schuler, Joseph F., Jr. · More from publication

• Sense-ational sales.(Sales + Marketing) 

  Big50 remodeler-turned consultant Mike Gorman says people think in pictures, not words. Create a "movie" in their brain, transferring key moods,...

  Remodeling, 10/01/04 by Schuler, Joseph F., Jr. · More from publication

• Hard knocks: America's most wanted? When your client is led away in handcuffs on TV and charged with insurance fraud, should you stop his $160,000 remodel?(Live+Learn) 

  When Jim Sasko (Big50 2002) of Teakwood Builders returned to Saratoga Springs, N.Y., from a business/pleasure trip to Mexico, he learned a...

  Remodeling, 09/01/04 by Schuler, Joseph F., Jr. · More from publication

• S video-TV combo helps sell.(Tech@Work) 

  The salespeople at Kirk Development Co. carry S-video cables in their briefcases to connect laptops to client televisions on second and third...

  Remodeling, 09/01/04 by Schuler, Joseph F., Jr. · More from publication

• Inside-the-head manuals: more remodelers are turning to values and behavioral profiling tools to determine how employees respond to challenges and procedures, and how they influence co-workers or clients. Why not? Fortune 500 companies have used profiling 

  Each month. Grant Mazmanian gets a call from a contractor who exclaims: "I've got a production guy who's a great change order guy. I want to make...

  Remodeling, 09/01/04 by Schuler, Joseph F., Jr. · More from publication