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Consumers' understanding of privacy rules in the marketplace
Studies suggest the general structure of Web sites leads consumers away from demanding that online merchants take certain approaches to privacy as...
Journal of Consumer Affairs, 09/22/08 by Joseph Turow · More from publication -
Breaking up America: the dark side of target marketing: media that target specific groups of people are efficient ways to sell products - but may prevent people from knowing what other segments are doing
Segment-making media are effectively reaching their target audiences, but, as a result, society is becoming increasingly fragmented. Media that...
American Demographics, 11/01/97 by Joseph Turow · More from publication
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