Article Results (Showing 1 - 10 of 65) RSS Alert
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Four ways to avoid "paid content" suicide: a contrarian view on the latest e-media fad for publishers
Four ways to avoid "paid content" suicide: a contrarian view on the latest e-media fad for publishers.(COLUMN: E-MEDIA) RUPERT MURDOCH RECENTLY...
Folio: The Magazine for Magazine Management, 06/01/09 by Josh Gordon · More from publication -
Newsletter sales strategies: why unopened subscribers are as important as faithful readers
ONE OF THE GREAT SERVICES traditional print ad salespeople did for the marketing world was to encourage year-long media buys that fostered ongoing...
Folio: The Magazine for Magazine Management, 03/01/09 by Josh Gordon · More from publication -
What "do you have a recession sales strategy" means for content publishers: six steps for selling smarter, not harder
What "do you have a recession sales strategy" means for content publishers: six steps for selling smarter, not harder.(COLUMN: SALES) A STUDY...
Folio: The Magazine for Magazine Management, 01/01/09 by Josh Gordon · More from publication -
The four stages of Web product development: building a Web business can't be a mad scramble. A sales expert lays out a four-step process to building Web products that work
AS PRINT PUBLISHERS MORPH their organizations from print-only publishers to multi-platform brands, a key question is, "What digital products should...
Folio: The Magazine for Magazine Management, 10/01/08 by Josh Gordon · More from publication -
To sell a Webinar sponsorship, sell the results: while not the sexiest of Web products, Webinars are among the most reliable
MOST OF YOUR CLIENTS think Webinars are boring. It is hard to get them excited about a process that is clunky, detail-oriented, and not sexy. But...
Folio: The Magazine for Magazine Management, 08/01/08 by Josh Gordon · More from publication -
RFP: "request for perjury" or sales opportunity? The words ring through the office, "We just got an RFP." Is this the sound of opportunity knocking or a slap in the face from the media buyer?
RFP: "request for perjury" or sales opportunity? AT MOST PUBLISHING COMPANIES, RFP's get no love. The RFP process started out as a legitimate and...
Folio: The Magazine for Magazine Management, 05/01/08 by Josh Gordon · More from publication -
Selling advertising in a recession: how to convince marketers now is a good time to buy
Selling advertising in a recession: how to convince marketers now is a good time to buy.(COLUMN: SALES) THERE COULD BE A RECESSION COMING--or...
Folio: The Magazine for Magazine Management, 03/01/08 by Josh Gordon · More from publication -
Walking and talking interactive: what to know when creating products that generate response, not just exposure
Walking and talking interactive: what to know when creating products that generate response, not just exposure.(SALES) MANY PUBLISHERS ARE...
Folio: The Magazine for Magazine Management, 02/01/08 by Josh Gordon · More from publication -
Jobs boom is slowing, data shows.(Brief Article)
May 12, 2005 (The Age - ABIX via COMTEX) The number of employed Australians grew by 6,900 in April 2005, well below the average growth of...
Australasian Business Intelligence, 05/12/05 by Gordon, Josh · More from publication -
Labor bid to block 'unfair' tax changes.(Brief Article)
May 11, 2005 (The Age - ABIX via COMTEX) The tax cuts announced in the Australian Government's 2005-06 Budget are meant to take effect on 1...
Australasian Business Intelligence, 05/11/05 by Gordon, Josh; Grattan, Michelle; Schubert, Misha · More from publication
