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• PR View 

  While many Americans are up in arms against the pharmaceutical industry, no group is as alarmed as seniors. That's because seniors - and there are...

  Medical Marketing and Media, 01/01/05 by Laitin, Julie A · More from publication

• In CRM the C is for culture as well as customer 

  Not just another industry acronym, CRM is an important too for marketers to understand and exploit. Author Julie A. Laitin set out to uncover what...

  Medical Marketing and Media, 04/01/03 by Laitin, Julie A · More from publication

• The numbers game: lear the skill of turning reams of research data into a powerful, persuasive readership report for media buyers 

  The successful presentation of periodical subscriber survey results to media buyers can be accomplished by following a few simple rules. It is...

  Folio: The Magazine for Magazine Management, 11/01/97 by Julie A. Laitin · More from publication

• Subscriber surveys that sing 

  Periodical subscriber surveys, if conducted properly, can be a beneficial tool for advertisers and publishers. Surveys should contain the most...

  Folio: The Magazine for Magazine Management, 06/01/97 by Julie A. Laitin · More from publication

• Create power testimonials 

  Magazine publishers should using good planning and skill to create powerful and effective testimonials. Publishers should create a list of...

  Folio: The Magazine for Magazine Management, 01/01/96 by Julie A. Laitin · More from publication

• Give your media kit more muscle 

  Media kits are publishers' most important sales weapon and should be designed to demonstrate key areas of strength. The kits should include...

  Folio: The Magazine for Magazine Management, 09/01/94 by Julie A. Laitin · More from publication

• Make a promotion more than just a pretty face 

  Look at this direct mail brochure: Look at this direct mail brochure: * Front cover: Silhouette of a flapper girl with headband, feather and...

  Folio: The Magazine for Magazine Management, 07/01/90 by Julie A. Laitin · More from publication

• Merchandising '88: the competitive edge 

  Merchandising '88: The competitive edge Merchandising '88: The competitive edge Asked to name one of the most frequent, pressing and challenging...

  Folio: The Magazine for Magazine Management, 06/01/88 by Julie A. Laitin · More from publication

• Cracking accounts with powerful media kits 

  Cracking accounts with powerful media kits Learn what it takes to create a media kit that will put maximum dollars on your magazine's bottom line...

  Folio: The Magazine for Magazine Management, 04/01/88 by Julie A. Laitin · More from publication

• Promotion design that works 

  Promotion design that works Promotion design that works Good design is like a good hair style: It calls attention to its subject, not to itself....

  Folio: The Magazine for Magazine Management, 04/01/86 by Julie A. Laitin · More from publication