Article Results (Showing 1 - 10 of 21) RSS Alert
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Gut instincts or consumer research? - Top Questions for Your CMO
Love your product, but hate your ads." That's just the kind of feedback CEOs hate to hear--and understandably so, given the millions most companies...
Chief Executive, The, 04/01/03 by Karen Benezra · More from publication -
The CEO as brand: Their names are synonymous with their companies' products—and that presents a slew of unique challenges - Marketing - Chief Executive Officers
Can a balding, middle-aged man with a big nose and goofy grin really sell chicken? No, not alone, says Jim Perdue. His mug helps to market tender...
Chief Executive, The, 01/01/02 by Karen Benezra · More from publication -
Editor's Note - reality television - Brief Article
Just when marketers thought they'd seen it all in the world of promotion, comes along an idea that completely turns the industry on its head. I...
Brandweek, 03/12/01 by Karen Benezra · More from publication -
A Mixed Marriage - Coca-Cola Co. and Procter and Gamble Co. joint venture - Brief Article
P&G/Coke Venture Faces Big Hurdles P&G/Coke Venture Faces Big Hurdles The joint venture between Procter & Gamble and Coca-Cola is a bold...
Brandweek, 02/26/01 by Karen Benezra · More from publication -
Memo from the front - generation X, economic influence - Brief Article - Column
The scene: A holiday party much like any other held across this festive city last month--a comfortable apartment bedecked with holiday trimmings,...
Brandweek, 01/15/01 by Karen Benezra · More from publication -
Branding the Web - brand management online
The dot-com sector may still be shaking out, but that isn't stopping traditional companies from heading to the Web in droves to connect with...
Chief Executive, The, 01/01/01 by Karen Benezra · More from publication -
On The Road Again
$30M Deal Puts Coke Back in Spotlight $30M Deal Puts Coke Back in Spotlight Coca-Cola Co. has signed a multi-year alliance with live events...
Brandweek, 12/04/00 by Karen Benezra · More from publication -
Memo from the front
Memo from the front.(protection against credit card fraud) It's become painfully clear that marketers today are not thinking about their...
Brandweek, 11/06/00 by Karen Benezra · More from publication -
Playin' in the Brand
TV doesn't stop. For 52 weeks each year, ABC's top marketing duo works to give the network's stars some extra wattage and its ratings a boost. Just...
Brandweek, 10/16/00 by Karen Benezra · More from publication -
No Wine Should Try to Sell This Line
No Wine Should Try to Sell This Line. Trying to drum up interest in wines from the Cotes du Rhone region, the folks at Food and Wines from France...
Brandweek, 04/03/00 by Karen Benezra · More from publication
