Article Results (Showing 1 - 10 of 20) RSS Alert
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Publishers grapple with direct-response ads - publishers' responsibility for direct-response advertising
Mail fraud arising from direct-response advertisements in magazines are forcing publishers to examine their liability for such advertisements and...
Folio: The Magazine for Magazine Management, 05/15/94 by Karen Burka · More from publication -
Fine formula for success - Taunton Press Inc
Taunton Press Inc. got started when Paul Roman decided to start a quality magazine on woodworking. With the help of his wife, Roman was able to...
Folio: The Magazine for Magazine Management, 05/01/94 by Karen Burka · More from publication -
Sweeps' future may be at stake - magazine-run sweepstakes
Many state legislatures are considering the enactment of restrictions against the use of sweepstakes by periodical publishers. The strong drive...
Folio: The Magazine for Magazine Management, 03/15/94 by Karen Burka · More from publication -
Subscribers pay by phone - with checks - magazine subscribers
Writing checks over the telephone? That's the idea being tested by publishers and telemarketers who want to reach out and touch the 70 million...
Folio: The Magazine for Magazine Management, 01/01/93 by Karen Burka · More from publication -
Mailers resist volume discounts on lists
Plagued by piles of paperwork and delayed payments, list managers are trying hard to sell mailers on the benefits of volume-discount pricing....
Folio: The Magazine for Magazine Management, 11/01/92 by Karen Burka · More from publication -
Segments boost value of marginal lists
In these days of high postal costs and often lackluster direct-mail response, mailers can't afford to find themselves testing a dog of a list. What...
Folio: The Magazine for Magazine Management, 10/01/92 by Karen Burka · More from publication -
List firms staffing up as optimism grows
The fortunes of the list industry are closely tied to those of the magazine business, and list execs are saying they're finally starting to see...
Folio: The Magazine for Magazine Management, 08/01/92 by Karen Burka · More from publication -
Tiered pricing boosts tests by mailers
The list price is right these days - if you're the right type of publisher. The list price is right these days - if you're the right type of...
Folio: The Magazine for Magazine Management, 07/01/92 by Karen Burka · More from publication -
Publishers beef up lists with census data
The huge repository of data from the 1990 Census is becoming increasingly accessible, and because of that, increasingly valuable to publishers who...
Folio: The Magazine for Magazine Management, 06/01/92 by Karen Burka · More from publication -
List firms test computer ordering system
Electronic link could end duplication by brokers, managers. Electronic link could end duplication by brokers, managers. The list industry is...
Folio: The Magazine for Magazine Management, 05/01/92 by Karen Burka · More from publication
