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• LivePerson cleans up e-mail efforts integrating with CRM.(List Management)(customer relationship management)(electronic) 

  Byline: KAREN J. BANNAN LivePerson provides online engagement and customer service solutions to both large enterprises and small businesses....

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• RADirect uses Web analytics to improve online video success.(Analytics) 

  Byline: KAREN J. BANNAN how RADirect boosted image with video Objective: RADirect, in a bid to appear "less stuffy,'' decided to add...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• So, Can you read me now? Marketers develop new ways to ensure their content appears on a variety of mobile devices.(Deliverability) 

  Byline: KAREN J. BANNAN An e-mail read on a BlackBerry might look very different than it would on an Apple iPhone or a Palm Treo. This is...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• E-mail marketing includes placing ads when needed; Here's how advertising in other companies' e-newsletters can help reach an audience of receptive prospects.(Strategy)(electronic) 

  Byline: KAREN J. BANNAN Sending out your own e-mail newsletters and promotions can be highly effective, but it's not the only form of e-mail...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• How to Fight e-mail fatigue; Experts say analytics, greater personalization help keep lines of communication open.(Strategy)(electronic) 

  Byline: Karen J. Bannan E-mail fatigue is getting people down. A typical company may send multiple e-mails to a single customer in just one...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• Ariba creates controls for who sends marketing e-mails when.(Strategy) 

  Byline: KAREN J. BANNAN How ariba took controls of duplicate e-mails Objective: Ariba needed a way to keep customers and prospects from...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• What to measure? Analyzing Web 2.0's granular data poses new challenges.(Analytics) 

  Byline: KAREN J. BANNAN In a February 2007 report called "Measuring Rich Internet Applications,'' Forrester Research Analyst Megan Burns...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• Mix e-mail with online ad efforts; Display ads can help prepare potential customers for a focused campaign.(Integration) 

  Byline: KAREN J. BANNAN Few marketers would dispute the importance of e-mail marketing or banner ads. Unfortunately, though, most companies...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• GIVE YOUR E-MAIL MARKETING NEW LIFE; Get past the routine of `set and forget' with tactics that will increase customer response.(Strategy)(Armstrong) 

  Byline: KAREN J. BANNAN Since 2004, flooring manufacturer Armstrong has executed an e-mail marketing program designed to increase its brand...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication

• Focus in on video vitals; Avoid these seven common pitfalls when delivering effective online content.(Multimedia) 

  Byline: KAREN J. BANNAN Are you making the most of your video assets? An April comScore report showed that U.S. Internet viewers watched more...

  B to B, 09/29/08 by Bannan, Karen J. · More from publication