Article Results (Showing 1 - 10 of 136) RSS Alert
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MA Petroleum Pumps in $2M - Marathon Ashland Petroleum - Brief Article
Marathon Ashland Petroleum will dangle $2 million plus two Chevy trucks and Bahamas vacations in a summer promotional game called "Million Dollar...
Brandweek, 07/02/01 by Karl Greenberg · More from publication -
Whirlpool Spins Sweeps - with a $500,000 sweepstakes - Brief Article - Statistical Data Included
Whirlpool will launch a $500,000 sweepstakes this summer touting its new energy- and water-saving Calypso washing machine. Whirlpool will launch...
Brandweek, 06/11/01 by Karl Greenberg · More from publication -
Hot Prestone Spots Target Cold NFL Sites - National Football League promotion to be launched - Brief Article
Prestone is readying new ads for a September marketing campaign that wraps new packaging for its coolant/antifreeze products around its promotional...
Brandweek, 06/11/01 by Karl Greenberg · More from publication -
Industry Growth Hits Spin Cycle - major home appliances industry market overview - Brief Article - Statistical Data Included
After a strong start last year, major appliance marketers took a direct hit in the third and fourth quarters of 2000, as the economy stumbled and...
Brandweek, 06/04/01 by Karl Greenberg · More from publication -
Motown Slowdown Reaches SUVs - Detroit automakers slump affects sport utility vehicle market - Statistical Data Included
The U.S. auto market in 2000 was a silver cloud with a dark lining, and Detroit saw mostly the latter. In general, last year was the strongest ever...
Brandweek, 06/04/01 by Karl Greenberg · More from publication -
VW Muscles in with Hefty EuroVan, Styled as Outdoorsy, Atypical Minivan - Volkswagen of America - Brief Article - Statistical Data Included
Volkswagen of America will launch an integrated TV, print, outdoor and direct campaign this month supporting its EuroVan, retooled for 2001 with a...
Brandweek, 06/04/01 by Karl Greenberg · More from publication -
Energy Shortages Spark Image Crisis - Statistical Data Included
Gasoline prices are as high as they have ever been, and oil companies are grappling with production shortfalls while taking heat for their record...
Brandweek, 06/04/01 by Karl Greenberg · More from publication -
Reintroduced Vespa Takes New Turn, Guerrilla Effort Shoots for the Hip - ad campaign - Brief Article
Teams of 12 models clad in riding gear will visit cafes and colleges in Los Angeles, Houston and other cities starting June 15. Their mission: Look...
Brandweek, 05/28/01 by Karl Greenberg · More from publication -
Land Rover Raids Tomb - Brief Article
Land Rover will use its $6 million tie-in with Tomb Raider to flag the pre-launch of its Freelander compact SUV, the company's first new release...
Brandweek, 05/21/01 by Karl Greenberg · More from publication -
Korilko Clicks on Consumers for Edmunds.com - Bob Korilko - Brief Article
As far back as 1994, Edmunds, once the staid publisher of car almanacs, became Edmunds.com, an online consumer information site for those looking...
Brandweek, 05/21/01 by Karl Greenberg · More from publication
