Article Results (Showing 1 - 10 of 50) RSS Alert

Get on the brand wagon.(POINT-OF-SALE)

What your business means to customers begins and ends with branding. You're in the cleaning business. If you have a plant, a store or a truck,...
American Drycleaner, 09/01/09 by Kaschyk, Howard · More from publication
Putting profits in their place.(POINT-OF-SALE)

There have been many changes in business over the years, particularly in American business. With these changes, a basic tenet has been lost or...
American Drycleaner, 06/01/07 by Kaschyk, Howard · More from publication
A new aspect of the marketing mix.(POINT-OF-SALE)

There is a fundamental value shift occurring in the cleaning industry--a new element of value that a successful cleaner must deliver to the...
American Drycleaner, 05/01/07 by Kaschyk, Howard · More from publication
Have you forgotten your resolutions?(POINT-OF-SALE)

Did you make any New Year's resolutions? Perhaps it's time to revisit them--the year is still young. Three months ago, you promised yourself...
American Drycleaner, 04/01/07 by Kaschyk, Howard · More from publication
Don't 'do it all' to get it done right.(POINT-OF-SALE)

Readers, I wish you Happy Holidays during this beautiful time of year in which hope, cheer and goodwill prevail. No matter how heartfelt my...
American Drycleaner, 12/01/06 by Kaschyk, Howard · More from publication
The data-backup disaster plan.(POINT-OF-SALE)

Once disaster strikes, it's already too late. While losing your business or part of it is catastrophic, what you do beforehand will determine if...
American Drycleaner, 08/01/06 by Kaschyk, Howard · More from publication

Let the market pick your price.(POINT-OF-SALE)

Last month, I wrote about the concept of return-on-investment (ROI) marketing. ROI marketing measures the effect of what you spend on marketing...
American Drycleaner, 05/01/06 by Kaschyk, Howard · More from publication
At the break-even point.(POINT-OF-SALE)

The concept of return-on-investment (ROI) in marketing is based on a simple question--a stalwart among cost groups, budget directors, accountants...
American Drycleaner, 04/01/06 by Kaschyk, Howard · More from publication
You'll never walk alone.(POINT-OF-SALE)

"Rugged individualism" may not be the virtue it once was. The term was coined by Teddy Roosevelt to describe the American spirit at the turn of...
American Drycleaner, 12/01/05 by Kaschyk, Howard · More from publication
Selling more than a low price.(POINT-OF-SALE)

This month, I want to address a problem in the industry of which many cleaners and salespeople are guilty: They sell to themselves. What I mean...
American Drycleaner, 08/01/05 by Kaschyk, Howard · More from publication