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New school of thought: PR and marketing need to completely rethink their approach—from pitching to listening, from measuring eyeballs to measuring engagement, from PR-speak to the language of business
[ILLUSTRATION OMITTED] It's no secret that social media tools are turning both the media and the communication world upside down. To paraphrase...
Communication World, 11/01/09 by Katie Delahaye Paine · More from publication -
Goodbye, eyeballs. Hello, engagement: when budgets are tight, try using new tools and measuring the results to improve your communication efforts
[ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED] You could call it the perfect storm of communication chaos. Combine the worst economic downtown...
Communication World, 05/01/09 by Katie Delahaye Paine · More from publication -
How do blogs measure up? Forget reach and frequency. Success in today's marketplace is measured not by how broad your reach is but by how deep your network is
Just mention the word blog and watch the fear that spreads across many people's faces. But relax--this article isn't about blogs; it's about social...
Communication World, 09/01/07 by Katie Delahaye Paine · More from publication -
A book that measures up: Medio Relations Measurement is a near-perfect primer for communicators
We have a saying around my office that "accountable communicators rule," and Ralf Leinemann is living proof. He's been running Hewlett-Packard's PR...
Communication World, 01/01/06 by Katie Delahaye Paine · More from publication -
Marketing ROI formula makes business sense; just don't get lost in the jargon
With a title like "Marketing ROI," how could I not love this book? ROI has been the Holy Grail of marketing since I got into the marketing world...
Communication World, 01/01/04 by Katie Delahaye Paine · More from publication -
What Was I Thinking?
We all have those "What was I thinking?" moments. I've had a few more than I'd care to admit. In college, they generally cropped up the morning...
Business NH Magazine, 10/01/02 by Paine, Katie Delahaye · More from publication
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