In an age of increased accountability, competition and a drive for every department within an organization to prove its value, PR professionals...
Communication World, 01/01/05 by Kay Bransford · More from publicationBarack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
More people were at stores over Black Friday weekend, but they spent less money, according to an NRF survey. The results point to a cash-strapped consumer looking for deals.
An increasing number of businesses, from hotels to cell phone providers, are advertising bargain prices and then tacking on hidden fees and charges to boost the final cost. Here’s how you can fight back.
