Article Results (Showing 1 - 10 of 33) RSS Alert
-
Road to Morocco.(Response)(Letter to the Editor)
I very much enjoyed Olaf Wolff's article Road to Morocco in the March 2005 issue. Having lived in Morocco for three years, I can attest to the...
Rider, 05/01/05 by Gross, Rob; Yeager, Ken · More from publication -
Downwardly mobile: the luxury market is a battleground; are automakers going up…or down?
Automotive history is replete with instances where luxury brands expanded their lines downmarket. Sadly, for many carmakers, the result was usually...
Automotive Industries, 05/01/03 by Ken Gross · More from publication -
Seoul brothers: Hyundai and Kia are growing faster than Toyota and Honda; can they sustain the pace and set new records?
Hyundai's CEO, Finbarr O'Neill, made headlines last year when he said his company was aiming to sell one million cars and trucks annually by 2010....
Automotive Industries, 03/01/03 by Ken Gross · More from publication -
Making Chevy great again: with a firm grasp on its heritage and a detailed plan for its future, Chevrolet is poised to return to prominence
Making Chevy great again: with a firm grasp on its heritage and a detailed plan for its future, Chevrolet is poised to return to prominence....
Automotive Industries, 01/01/03 by Ken Gross · More from publication -
Luxury's a risky business
Luxury's a risky business. (Opinion & Analysis: Marketing).(Lamborghini Murcielago)(Volkswagen W-12) Late in 1929, the luxury car market was...
Automotive Industries, 12/01/01 by Ken Gross · More from publication -
Coupes de grace
Coupes de grace. (Opinion & Analysis: Marketing).(Chevy's Camaro, Ford's Mustang) "Chevy never should have cancelled the Camaro," an annoyed New...
Automotive Industries, 11/01/01 by Ken Gross · More from publication -
Desperately Seeking Status
Desperately Seeking Status.(Lexus to redefine marketing strategy) The Lexus brand still lacks clear differentiation and strong aspirational...
Automotive Industries, 09/01/01 by Ken Gross · More from publication -
Sport Compacts Rule!
Sport Compacts Rule!(Toyota Racing Development ) There's brand loyalty at stake here for OEMs and suppliers. Capture these young buyers and...
Automotive Industries, 08/01/01 by Ken Gross · More from publication -
Finally, No Excuses at Nissan
Finally, No Excuses at Nissan.(marketing the new Nissan Altima) Nissan must use the Internet, targeted direct marketing and test drives to pitch...
Automotive Industries, 07/01/01 by Ken Gross · More from publication -
Rethinkin' Lincoln
The Lincoln brand will endure, or perish, on the strength of its audacious new identity. The Lincoln brand will endure, or perish, on the...
Automotive Industries, 06/01/01 by Ken Gross · More from publication
